Episode 11 marks the return of the “2 Minute Approval Tips” video series. We’ll make this quick!
This video series is meant to give you tips for getting your articles approved on the first submission every time. We looked back at submission records to find common reasons why articles aren’t approved initially. Then, we compressed that information into individual 2-minute videos to save you time.
This episode focuses on proper comma usage. Commas can make or break the meaning of your writing. If they’re used in the right way, they’ll help you get your point across. If not, they could cause your message to get lost in translation.
In this video, I share a two-part tip for the proper use of commas.
Increase Your Overall Conversion Rate With a Quality Landing Page.
The quality of your landing page is one of the single most important factors dictating whether you’re able to convert one-time readers into prospective customers. Once a reader clicks a link in your Resource Box, they are showing trust in you that you’ll deliver additional quality information on the landing page.
Unfortunately, if your landing page under-delivers on those expectations, you run the risk of losing that reader to another information source. So, when it comes to designing your landing page, your #1 concern should be the overall user experience.
A Successful Landing Page:
Keeps Visitors at Your Site
Facilitates Further Action (e.g. signing up for promotion or purchasing a product)
Delivering on these two items may seem simple, but they take time to develop and eventually perfect. In this video, I’ll share 8 tips to ensure that your potential customers land smoothly on your landing page and they’re ready to continue their business relationship with you.
Well, more accurately, they’ve been a-changing for a while now. What it takes to have an influential voice in your niche has changed over time, but we’re slowly starting to understand the numbers.
Early on, say 10 years ago, a dozen or two dozen articles in your niche could make a big difference in the traffic you’d get back to your website or blog. Submitting those articles was enough to put you in the company of some of the top authors in most niches, and your articles were likely to appear high in search engine results because there were a lot less websites back then.
Fast forward ten years to today and we’ve seen an explosion in the number of live websites competing on search engines. The number of people using the internet and search engines daily has also exploded. As more web content producers enter the market and more consumers are looking for information, it takes more articles to get the same amount of attention you were getting in the past.
In 2011, you need more like 200-500 articles to begin to get that same return you used to be able to get with a couple dozen articles. This can seem like a daunting task, but it’s not so bad if you start “thinking bigger” with your article writing and marketing strategy. In this video, I’ll show you a few steps that’ll get you to scale up your article marketing efforts and start thinking big.
It can be frustrating to constantly test out new ways to get more people clicking through from your articles to your website. Writing more articles is usually the simple answer, but sometimes there’s just not enough time in the day to write the amount of articles you’d like.
What you can do as an alternative is to steadily increase the performance of each new article you write. In other words, take steps to constantly improve the click-through rate of your articles.
In this video, I’m going to show you seven ways to progressively increase that click-through rate with each and every article you write.
Exploring the key to balancing Search Engine Optimization with readability.
Life is a balancing act. We hear about balanced budgets in the news, a balanced diet from our doctor and there’s a ton of other forces which require balance in our everyday lives.
Even the plots of familiar fairy tales are based on finding the right balance. Think Goldilocks and The Three Bears – Goldilocks had to try the bowl of porridge that was too hot and the one that was too cold before she found the one that was just right.
Article writing and marketing isn’t any different in that we see many situations that require a delicate balance. One of the most challenging balancing acts in article marketing is the one between search engine optimization (SEO) and readability. The ultimate goal is to satisfy the complex and constantly updated search engine algorithms while also producing creative, natural-sounding and readable articles.
In this video, I’ll share the simple key to balancing SEO with readability and go a little more in-depth on what it means for you.
Four ways to help your articles grow to their full potential.
Article writing and marketing is kind of like gardening, and individual articles are like the plants in the garden. Neither process can be completed successfully with a “Set it and forget it”-type mentality. Care and attention are required to help articles (and flowers) grow to their full potential.
Sometimes you need that little extra bit of help getting articles placed in front of the right people, and other times you just want to stretch your content and share it on multiple platforms. Either way, it can be worth the extra effort to maximize the returns you’ll get from each article.
Check out this video to discover specific things you can do to get more out of existing articles.
Although it can seem a little blurry at times, there’s a fine line separating great content from promotional hype.
Articles that review a product in a fair and unbiased way can provide a ton of value for the reader, so they are allowed and encouraged. However, if the review is coming from someone connected to the product in any way, the review will be considered biased and it won’t be accepted.
In this video, I’m going to focus on the line between great content and promotional hype and give some insights on how you can stay on the correct side of it.*