Today, we turn our focus to one of the often forgotten elements of each and every article – the summary.
Apart from the title, the summary is one of the prominent things that’ll spark a potential reader’s interest in your article. It’s one of a few things that’s displayed on the EzineArticles homepage, the article’s category homepage and RSS feeds along with links to the article.
In other words, when combined with the title, it’s the article writing equivalent of a first impression.
Good summaries give a short, accurate representation of the article so that readers can quickly get an idea of what can be gained from reading the article. In this video, I’ll share 5 tips to help you create that perfect article summary to go along with each of your articles.
This post was updated on May 7, 2012 at 10:57 A.M.
Creating Attention-Grabbing Titles for Maximum Results
If a web surfer likes what they see in a title, they may be interested in the rest of the article. However, if it doesn’t draw them in, they’ll surf away from your article.
The title is really just a small snapshot to give readers an idea of the full value of the article. But in most cases, it’s your one chance to get the attention of those potential readers and make an impression, and you’d be ill-advised to waste that opportunity.
Getting hundreds or even thousands of potential readers to read your articles and then be converted into potential customers via the links in your Resource Box takes time and effort. One way for you to facilitate that process is to write effective, keyword-rich titles. In this video, I’ll share 5 tips for creating those effective, keyword-rich titles to maximize your traffic results.
Episode 14 of the “2 Minute Approval Tips” Video Series
This series is designed to help you get your articles approved on the first submission. In today’s tip, we focus on HTML code, the backbone of the Internet, and how to use a basic level of HTML knowledge to advance your article writing.
The basic style and format HTML tags give you an opportunity to take control of the structure of your articles and put emphasis on the important words. Remember, though, that just because you CAN use HTML tags doesn’t mean you SHOULD fill every single article with formatting tags or try to make every keyword bold. Watch this video to discover which HTML tags are allowed in articles and how to use them.
7 Tips to Avoid Being Overly Promotional in Your Articles
Readers visit your articles because they’re seeking out expert insights into your niche. And let’s face it, they’re not prepared for an all-out sales blitz right when they open an article. If that’s what they get, they’re going to be instantly turned off and click away because there are plenty of other expert sources they can seek out.
Now, there’s a right time and place for promotional copy – down in the Resource Box of your article and on the landing page of your website – once you’ve built up your trust and credibility as an expert. But, if your articles themselves start sounding like an infomercial for yourself or your company, you run the risk of alienating potential readers and even having your articles rejected for publication.
The EzineArticles Editorial Guidelines state: “To be qualified for our site, your article MUST NOT be a press release, advertisement, sales letter, promotional copy, or blatant and excessive self-promotion or hype.”
Watch this video to discover how to uphold this standard by delivering great content without sounding like a salesperson.
Episode 13 of the “2 Minute Approval Tips” Video Series
It takes more than a good article to make the most valuable user experience possible. Other variables also have a strong influence on user experience. Today’s tip is about one specific way you can ensure your articles offer as close to a 100% positive user experience as possible. More specifically, it’s about choosing your links wisely.
Linking readers to additional resources on your own website is a great way to connect them to more of your very own high-value content. Meanwhile, links in articles to unrelated sites will leave readers confused and looking elsewhere for more information.
The key is to choose your links wisely. Watch this video to discover how:
Episode 12 of the “2 Minute Approval Tips” video series.
This series is designed to help you get your articles approved on the first submission. We’ve looked at past submission records to find the most common reasons why articles aren’t approved on the initial try. Since we know your time is precious, we’ve compressed this information into individual 2-minute videos.
In this episode, I cover the basics of the EzineArticles affiliate link rules. I’ll offer some basic tips for affiliate marketers on how to correctly place and format links according to the EzineArticles Editorial Guidelines. So, without further ado, here’s the video:
Readers come to your quality articles looking for your expert advice, right? Then, once they find what they’re looking for in the article, they read on into the Resource Box to discover more about you.
The perfect Resource Box provides just enough information to help your readers discover who you are, yet leave them hungry for more about you and your expertise.
Many Expert Authors have this system figured out and take advantage of it with a highly-effective Resource Box. Meanwhile, others lose out on countless visitors to their website because they share irrelevant information or they get greedy with too many calls-to-action.
In this video, I’ll share Resource Box best practices to guide you in the process of creating that perfect Resource Box for each article that’ll leave your readers hungry for more.
The amount of statistics available to you right from the View My Statistics section of your EzineArticles account can seem downright overwhelming at first.
However, if you take a little time to sort through and understand what it all means, you’ll have the skills to sift through piles of data to find those nuggets of strategic knowledge to fuel your article writing efforts.
Let’s take an in-depth look at the article writing analytics available to you. This could be just the thing to trigger a new level of understanding of the impact you’re having on a variety of levels.*
Social media sites have exploded onto the scene in the last couple of years and they’re already having a profound impact on the way many people communicate with friends, family and brands online.
With the success of sites like Facebook, Twitter and LinkedIn, it’s no surprise that the overall social media landscape has gained traction as a viable communication option for businesses and especially content creators like article writers.
Social media offers a relatively new option for article writers, like yourself, to connect with a tech-savvy audience to share your articles and your expertise. Plus, that audience can be invaluable as each member has the power to share your articles with their own followers. Then, those followers can share with their even larger network of followers and so on.
The viral nature of social media makes it a perfect tool for article writers. The question is no longer “Should I be using social media to generate interest in my expertise?”, but “How do I get started and where do I go from here?”
To help answer those questions, we put together this list of 6 social media best practices for article writers. These guidelines will help you on your way to giving your article writing a whole new dimension.
Four different levels make up the EzineArticles Free Membership Pyramid:
Each step up the pyramid corresponds to a step up in terms of the value the writer offers in their articles.
We’ve received a variety of questions regarding why the levels exist and what that means for you, and we decided to answer those questions with a quick blog post.
I’ll walk you through each of the membership levels and explain why you should strive to achieve Platinum or Diamond Membership so you can reap the benefits. I’ll touch on the often misunderstood Premium Membership. Plus, I’ll share how you can keep article quality at the forefront of your focus as you move up the ranks to Diamond Membership.