How to Write Compelling Articles to Maximize Your Return on Investment By: Penny, EzineArticles Managing Editor
The From My Desk to Yours Blog post series (by none other than yours truly), has been a series of educational tips aimed at helping you become a better writer, easing your frustrations with article reviews, as well as guiding the discussions that follow each post.
Today we’re taking these conversations and this series to the next level: Video. And while I am not at my actual desk in this video (mine is covered in all sorts of gadgets, including an air freshener that startles the Editors every time it puffs), I wanted to share specific tips and techniques to help you maximize your article writing efforts.
So, without further ado, check out today’s video How to Write Compelling Articles to Maximize Your ROI below:
In order to provide additional clarity to help your article writing efforts flourish, we have revamped the Editorial Guidelines!
Chock-full of resources, details, and step-by-step instructions, the revised Editorial Guidelines is a shared effort between Expert Authors and our Editorial Team.
You, the Expert Author, raise the bar daily with quality, informative, and original content. We analyze the data produced by your article writing efforts to supply our 400,000+ Expert Authors with Editorial Guidelines.
So, you might be thinking: Has EzineArticles suddenly changed everything in the Editorial Guidelines?
The revised Editorial Guidelines use the time-tested guidelines of old, but are described in greater detail to ensure your full comprehension.
Check out the following video for a guided tour of the revamped Editorial Guidelines!
Articles Too Short Or Too Long? Learn How To Write In The 400-700 Word Sweet Spot!
Catchy titles and intriguing summaries are important to hook the reader’s interest, but ensuring your article body maintains that interest can seem a bit challenging.
Too Long: If you write a lengthy article of 1,000-5,000 words, you might lose the reader’s interest or make them feel like they are on a wild-goose chase for the information they desire.
Too Short: If you write a short article that just barely meets the word count, have you engaged the reader’s interest long enough to give yourself the credit you deserve and build enough trust with the reader?
In this quirky video, we illustrate how size matters:
Targeting Qualified Traffic, Leveraging Your Articles, Quick Tips and More!
Our video studio has been busy in the third quarter, producing an assortment of videos to help you get the most out of your article writing efforts.
In case you missed the video releases on the Blog and in the newsletter, here’s a list of the videos to help you get caught up, along with a short recap of each video’s message:
Targeting Quality Traffic Tips:
Identifying the Needs of Your Audience – Targeting your audience helps readers target you! Writing articles based on the needs of your audience increases trust, builds loyalty and delivers huge volumes of traffic to your site.
Language allows us to communicate with one another, whether it is verbal, written, or signed.
Even with all the power language gives us, we occasionally have a few slip-ups that can be confusing or misleading. This makes it all the more important to “write right” because even one out of place word can confuse readers and lower your credibility.
In this, the 8th episode of the Article Content vs. Real Life series, we illustrate how these subtle nuances of language can wreak havoc on what you intended to say!
Before you start writing an article, one of the first things you need to ask yourself is “Who’s my audience?”
Pinning down your target audience is a crucially-important step in your effort to communicate clearly.
Miss the mark by not taking a topic seriously enough and you run the risk of alienating that core audience. On the other hand, take too formal of an approach to a lighthearted topic and you’ll appear rigid and unemotional.
So, you really have to know exactly what group of people you’re writing the article for to ensure you communicate in the best possible way. Watch this video to discover the differences between formal and informal writing to help you gear your writing in the right direction.
Episode 16 of the “2 Minute Approval Tips” Video Series
Article writing by its very nature is geared toward sharing valuable content in short articles around 500 words long.
If your article is too long, your audience could get bored and click away before you get to deliver your message. If your article is too short, though, you risk under-delivering and not sharing enough information. Sometimes, the only way to convey a BIG idea is to write a longer article and then break it up into a series of articles.
Unfortunately, this can cause confusion. If the reader arrives at “Part 1” first, at least they’ll get an introduction to the series. But, if a reader starts with one of the other parts, they may miss something shared in an earlier part.
Therefore, it’s important to make sure that every article series is optimized and that each individual article stands alone, without being propped up by the other articles in the series.
Watch this video to discover how to optimize those articles in a series.