Turn 1 Article Into a Set of 8

Here’s a simple way to quickly create more articles with less effort.

Writing quality articles takes hard work. When it comes to article writing and marketing, there’s no way to transform nothing into something with the wave of a hand or the snap of fingers. In other words, successful article writing is not a magic act, nor are we all magicians. That being said, today I want to show you a little trick that’ll help you transform a single “Top 7 Tips” article into 8 stand alone articles.

This strategy isn’t exactly magic, but it can be used once in a while to give a quick boost to your writing efforts and help you produce more articles in less time. This is especially useful for writing challenges like the 100 Articles in 100 Days Marathon Challenge (#HAHD).

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Third Quarter Video Roundup

EzineArticles Quarterly Video Roundup
Calls-To-Action, 2 Minute Approval Tips, Going Behind the Scenes and More!

Our video studio has been busy in the last quarter producing an assortment of videos to help you, our Expert Authors, get the most out of your article writing and marketing efforts.

In case you missed the announcements on the Blog and in the newsletter, here’s a list of the videos we’ve released in the third quarter of 2010, along with a recap of each video’s key message:

  • 2 Minute Approval Tips:
    1. Match Author Names – The “2 Minute Approval Tips” video series is designed to help you get your articles approved on the first submission. This first episode is a reminder to check that the person credited for an article in the Resource Box matches the byline of the article.
       
    2. Limit Your Links – This 2 Minute Tip focuses on the links that you put in your article. Discover how many links you can use in your articles and where to place them so you can achieve quick and painless article approvals.
       
    3. Deliver On The Article Title – This 2 Minute Tip focuses on the promise that your article title makes. A good article title will surely attract readers, but you must make sure that the content within your article delivers on the promise of your article title.
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6 Tips to Create the Perfect Call-to-Action

It’s time to evaluate the effectiveness of your call-to-action.

The call-to-action is one of the most important concepts to master in article writing and marketing. It’s where you tell the reader what to do once they’ve finished reading your article. Once you show you have valuable insights to offer in body of the article, the call-to-action gives your reader their next step. That’s why most calls-to-action come at the end of the article.

You can’t expect your audience to read your mind and know what they need to do next, so use a well-crafted call-to-action to help them out. In this video, I’ll share how to write a perfect call-to-action. To be effective, your call-to-action should be simple, positive and beneficial. In other words, make it clear why they should do what you’re asking of them in as few words as possible.

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2 Minute Approval Tips: Repurpose Content Correctly

8th Episode in the “2 Minute Approval Tips” video series.

Like we’ve done for previous episodes in this series, this episode shares one specific tip designed to help you get your articles approved on the very first submission. However, unlike previous episodes, this one will also dispel an article writing and marketing rumor along the way.

Some Expert Authors worry that they’ll be penalized by search engines if they reprint their content on multiple platforms. Search engines created the ‘duplicate content penalty’ concept a decade ago to discourage webmasters from duplicating the same content on the same site (rightly-so). They only want to display the best article for each search query — which means, they have become very efficient at determining which article delivers the best result for their user without including identical articles in the search results.

To dispel this rumor further, let’s consider an example of the benefits of repurposing content to multiple platforms: The Associated Press distributes news articles from their writers to hundreds of newspapers around the world. AP articles are printed in national and local newspapers, as well as on the web. The AP doesn’t lose any of its reputation when multiple sites republish its content because the author’s name and reputation moves along with the news article. Search engines don’t penalize the AP for sharing quality content with smaller newspapers that are looking to fill their pages with quality news. On the contrary, the AP has built their business on distributing content and making it accessible for smaller news organizations. Similarly, you can build your reputation across a wider audience by sharing your information across multiple platforms, so long as your name is consistent for each article.

Repurposing content can help you reach readers you may have otherwise missed. In this “2 Minute Approval Tips” episode, I’ll share how you can start repurposing your existing content today.

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Behind the Scenes at EzineArticles: Meet Chad

Get an inside look at the employees behind the scenes at EzineArticles.

We launched this video series to give you a behind-the-scenes glimpse of the people that make the EzineArticles system successful. In the coming weeks and months, we’ll continue introducing you to several members of our team. You’ll find out more about their role at EzineArticles, hear stories about what it’s like to work here, gain insider tips and maybe even get a peek into their personal lives. In the process, you’ll discover a little bit more about who we are as a company, a website, a team and a family.

Continuing the series is Chad, a senior member of the EzineArticles Development Team. Find out what’s on Chad’s desk right now, how he uses the Internet outside of work, what the “80/20 Time” rule means for the EzineArticles Development Team and what he’d like every EzineArticles Expert Author to know.

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To see more behind-the-scenes footage, check out the Behind the Scenes Playlist from the EzineArticles Channel on YouTube and the Videos tab of our Facebook Fan Page. Leave a comment and let us know what you’d like to hear about us!

2 Minute Approval Tip: Monitor Keyword Repetition

7th Episode in the “2 Minute Approval Tips” video series.

This series is designed to help get your articles approved on the first submission. We’ve looked at past submission records to find the most common reasons why articles aren’t approved on the initial try. Since we know your time is precious, we’ve compressed this information into individual 2-minute videos.

When used effectively, search engine optimization is one of those things that can really elevate your article marketing efforts to the next level. Because search engines use keyword relevancy in their ranking algorithms, crafting each article around a specific set of keywords and phrases is a great way to get noticed by search engines. However, if you constantly repeat keywords or phrases too much, your article will appear spammy and won’t be easy to read. Remember that clear, easy to understand language is the most effective way to communicate your message and build a reputation for quality content.

Your writing goals should include crafting each article around specific keywords and communicating your message clearly. In this “2 Minute Approval Tips” episode, I’ll share how to write search-engine-friendly content that isn’t stuffed with keywords.

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Behind the Scenes at EzineArticles: Meet Vanessa

Get a rare, inside look at the employees behind the scenes at EzineArticles.

Have you ever wondered who’s helping your articles get through the submission process? Who works hard to make sure your articles look their best and fulfill the objectives of your article writing and marketing campaign? Who develops the EzineArticles features and training that help you become a more effective writer?

We’re launching this video series to give you a behind-the-scenes glimpse of the people that make the EzineArticles system successful. In the upcoming weeks and months, you’ll meet several different members of our team, learn more about their role at EzineArticles, hear stories about what it’s like to work here, gain insider tips and maybe even get a peek into their personal lives. In the process, you’ll discover a little bit more about who we are as a company, a website, a team and a family.

In this first video, Vanessa, a senior member of the EzineArticles Support Team, talks about her pets, her role at EzineArticles and her thoughts for building a successful article writing and marketing experience.

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To see more behind-the-scenes action, check out the Behind the Scenes Playlist from the EzineArticles Channel on YouTube and the Videos tab of our Facebook Fan Page. Leave a comment and let us know what you’d like to hear about us!

2 Minute Approval Tip: Manage Resource Box Length

Episode 6 of the “2 Minute Approval Tips” video series.

This series is designed to help get your articles approved on the first submission. We’ve looked at past submission records to find the most common reasons why articles aren’t approved on the initial try. Since we know your time is precious, we’ve compressed this information into individual 2-minute videos.

Readers come to your quality articles looking for expert advice. If they find what they’re looking for in the article, they’ll look to the Resource Box to discover more about you. A Resource Box that appears long by word or line count will make the entire submission look spammy. Instead, the Resource Box should provide just enough information to help your readers discover who you are, yet leave them wanting more.

In this “2 Minute Approval Tips” episode, I’ll share the dangers of submitting a Resource Box that’s too big for an article and some steps you can take to avoid having articles rejected because of a bloated Resource Box.

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Article Ideas Are Everywhere: Pass it On!

Writing original content is a whole lot easier when you use the environment to inspire new ideas.

The best way to become a true expert in any field is to experience the activity first-hand and embrace its natural environment. This concept applies to article writing and marketing just as much as it does to any other activity.

Take advantage of those moments you spend experiencing your niche. In those moments, be inquisitive and ask questions. Bring a childlike curiosity and enthusiasm for discovery into these experiences and write down any questions you have. Each question you ask can be answered by one or more new article titles. Once you come up with the new titles, you’ll have concepts for your next set of original articles.

In this video, discover the power of surrounding yourself with your niche for inspiration. Each Expert Author in the video spends time in their niche environment and asks questions about the details they observe. They are solidifying their expertise in their niche and getting new article ideas!

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2 Minute Approval Tip: Properly Format Your Articles

Episode 5 of the “2 Minute Approval Tips” video series.

This series is designed to help get your articles approved on the first submission. We’ve looked at past submission records to find the most common reasons why articles aren’t approved on the initial try. Since we know your time is precious, we’ve compressed this information into individual 2-minute videos.

In comparison to other important aspects of article writing, formatting the article properly just seems so … trivial. Yet it’s not. When you take the extra effort to format your articles properly, readers can simply absorb your wisdom rather than spending extra time sifting through an unbroken string of words and characters searching for their meaning. It’s much easier for them to decipher the message in your article when visual cues are used to break up the article and manage the flow of information.

In this “2 Minute Approval Tips” episode, I’ll share some basic formatting guidelines that’ll help you avoid common formatting issues so your readers can clearly understand your message.

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