Today’sExpert Author Case Study shows us the client-centric world of Spanish author and marketing professional Jan Gamm.
Jan Gamm’s writings and illustrations are seen the world over. She considers herself an author and artist with an honest slant on the way things are run, the way everyday life affects each of us and the humor which may be found in even the most annoying scenario.
Jan is in the minority of EzineArticles Expert Authors who do the majority of her article writing and marketing services for others. She has discovered that adding article marketing to her client’s promotional toolbox provides them with the same benefits of increased highly-targeted website traffic, improved credibility and better media exposure that she enjoys.
It’s Jan’s unique use of article marketing, and her no-nonsense work ethic, that makes Jan a great subject for today’s Expert Author Case Study.
Today’sExpert Author Case Study focuses on the amazing success that balance brings to California author Matthew Sherborne.
Matthew Sherborne created his first website back in 1998 devoted to his scuba diving business. Since then he’s researched, implemented and shared a variety of profitable ways to make money online. He became a full time online marketer in early 2005 and has enjoyed helping people succeed in their own online and offline businesses.
Like all things, the key to success in article writing and marketing is balance. Matthew embodies that philosophy by focusing his articles on the needs and desires of the reader while at the same time embracing the realities of Internet and business best practices. His portfolio of articles isn’t huge, yet by balancing quality with quantity, he has achieved almost 6,000 views/article!
Matt’s preoccupation with balance is evident throughout – even in his work habits – where he mixes hardcore goal-setting with a motivational self-reward system. Or in his approach to content, where he combines the wisdom of others through research with his own time-tested marketing experience.
It’s this focus on balance that brought Matthew to our attention and makes him an excellent subject for today’s Expert Author Case Study.
Today’s Expert Author Case Study focuses on the time-tested and proven online marketing wisdom of veteran Canadian author and marketer Titus Hoskins.
When we recently reached out to our more prolific Platinum level authors requesting information for our case studies, the introductory sentence of one member’s reply caught our eye. It read, “Since EzineArticles has been essential to me for getting those all-important top rankings in [the search engines], I felt obligated to respond to your request.” That member was Titus Hoskins.
After an opening line like that, we were the ones who now felt obligated to find out more about this particular author. What we discovered is a member who is living the dream of many part-time Internet marketing professionals by making it his full-time occupation and passion. His 268 articles have garnered him well over a half-million views and have been driving traffic to his various sites for almost 6 years.
Having fulfilled our obligations, maybe you are the one who now feels a sense of obligation to read Titus’ in-depth case study. In it is a wealth of hard-won knowledge about article marketing with the added bonus of some pretty sage wisdom regarding where EzineArticles fits into the overall scheme of things.
The first in a series of posts that highlight one Expert Author who has achieved success by doing just one thing exceptionally well.
Bill White (AKA: The Synchronicity Expert) has spent the bulk of his life focusing on just one thing: the synthesis of the world’s philosophical, theological and metaphysical traditions. He brings this laser-sharp focus to his article marketing practice as well.
Bill says, “I think the main thing that sets me apart is that I’m fairly narrowly concentrated on particular areas of expertise and I write articles with quality of communication in mind rather than trying to write thousands of articles in a short period. Articles should be focused, and provide an actual benefit to the reader. ”
His efforts have paid off for him in a way that Bill finds both motivational and emotionally satisfying. “I find what motivates me are the occasional letters I receive from someone my writing has touched. It’s knowing that I’ve made a real contribution to our world that satisfies me most.”
Surprisingly, Bill even manages to bring focus to variety. He says, “The reality of life is that as you develop an area of expertise, the natural reaction is an organic spread into other areas. Being a compulsive reader and studying a broad range of subjects then integrating what you know about one discipline into how it might apply to another.”
Today’s Expert Author Case Study takes a look at the intelligent practices and positive results of Pennsylvania author Lisa Angelettie.
Lisa founded GirlShrink.com when she made the decision to stay home with her first born daughter instead of returning to a private practice setting in New York City. Struggling at first to be seen and heard online, Lisa accidentally fell into article marketing and has used it since to increase traffic, establish credibility and authority in her niches, build her contact list and create a source of passive income.
Lisa is the author of several books including “Relationship 911! Seven Steps For Saving Your Relationship” and is also a contributing author for “101 Great Ways To Improve Your Life”.
She writes and coaches clients full-time from her home office in Elkins Park, PA, while raising her three daughters, petting her dog Pepperz, and watching football with her husband Deric.
Lisa recently responded to our call for Expert Author case studies and has landed the honor of being the first chosen from over 250 respondents! Read her responses and I’m sure you’ll understand why she stood out from the crowd. When it comes to doing right things right, Lisa definitely appears to have the right idea about article writing and marketing.
Here’s what she had to share about the role article marketing has taken in her success.
I have a confession to make. I now know what it feels like to be ambushed by the camera-toting paparazzi … and I kind of like it.
Recently, the Marketing and Communications team was working on ideas for a brief video to help demonstrate how to use the EzineArticles Blog in generating new article ideas. Unbeknownst to me, they came up with an idea that I would never have agreed to … they ambushed the boss.
My team knows that I spend long stretches of time in the Blog (I actually have a cot set up in the lower-left corner of page 17), so they figured they’d pounce on me and see if I could come up with at least 50 article ideas in only 2 minutes. At first I was a bit suspicious of a camera rolling into my work space, but I’m proud to say that I rose to the challenge admirably. Here’s the result:
An enhanced audio-only interview recorded at the Affiliate Summit West (#ASW10) in Las Vegas.
This year’s Affiliate Summit West was packed full of great information, insightful presentations and some of the top experts from the world of Internet marketing. One of those experts in attendance was Cathy Stucker from IdeaLady.com. As an EzineArticles Expert Author, Cathy’s distinction lies in her uncanny ability to produce articles that average over 3,600 views each!
Cathy took a few moments from the fast-paced #ASW10 Conference to talk to EzineArticles CEO and Publisher, Chris Knight, about her methods of overcoming writing obstacles and tips for successful article marketing.
If you’re more of a reader than a listener/viewer, you can download this outline [PDF 96K] of Cathy’s interview.
The techniques that Cathy uses have proven successful for many Expert Authors. Integrate some of them in to your Article Marketing process today. Then stop back here and leave a comment to let us know how well they worked for you.
Marc, Product Marketing Manager on January 29, 2010 at 4:05 pm
| 8,707 views | Comments (23)
Harriet is not your typical article marketer. She started out as a teacher and earned a BS with honors from Wheelock College in Boston, MA. She went on to earn an MA in Art Education from the University of Minnesota and did additional graduate work. After spending a dozen years in the classroom, she changed careers and turned to writing.
She’s now been an Independent Journalist for more than 30 years and is the author of 27 published books and hundreds of print and electronic articles. She’s a member of the American Society of Journalists and Authors, the Association of Health Care Journalists, and the Association for Death Education and Counseling. Amazingly, she is also an active GRG (grandparent raising grandchildren) of teens.
Harriet’s education and life experience give her a unique and wise position from which to write her articles. In many ways she is a model for combining article marketing with passion and expertise to benefit not only herself, but her readers as well.
We asked Harriet to share some of her experience and expertise with the rest of the EzineArticles community.
Here’s another opportunity to catch this terrific 2-hour webinar/teleseminar that aired last Friday!
The 3rd #HAHD Marathon Challenge officially got underway at 12:01AM CST on Friday, January 1st. Whether you’ve already started writing and submitting articles for the challenge, or you’re still thinking about it, if you missed this great program you missed out on a LOT of valuable information! It’s loaded with hints, tips and tricks from me as well as some of the best Article Marketers in the world, including: Jeff Herring, Connie Ragen Green and Lisa Mason.
Click here to view the video replay on the EzineArticles USTREAM Channel – Note: To rate the video or leave a comment you will need to sign up for a free USTREAM membership and be logged in.
Don’t think you have 2 hours to invest in listening to this teleseminar? You may want to think again! It’s packed with great hints, tips and tricks you won’t find anywhere else. Here are just a few …
Our internal team and our 200,000+ members all know about the incredible benefits of EzineArticles membership, but it’s always been a challenge to explain what we do to the rest of the world. This video strives to bridge that gap by answering two simple questions:
What is EzineArticles?
What’s the value of membership?
Watch this video to get the answers to those questions and more. And at the same time, meet 4 of the key players on the EzineArticles Team:
Chris Knight, CEO & Publisher
The Other Chris, VP of Operations
Penny, Managing Editor
Marc, Marketing Manager and Public Relations
We’d prefer you hear our message straight from the horses’ mouths (so to speak). In the process we hope you’ll see, and feel, the passion we have for EzineArticles, our team and our huge family of domestic and international members. None-the-less, we’ve also created a downloadable transcript of the video for those who may need it. [Download PDF – 236K]
Watch the video now. Then leave a comment to tell us what you feel are the biggest benefits of EzineArticles membership.