Today’s Expert Author Case Study introduces us to British Expert Author Sharon Hurley Hall, a writer and online marketer who embraces much of what EzineArticles considers to be best practice.
Let’s face it, there are an infinite number of ways to be successful in article writing and marketing. In Expert Author Case Studies, like this one, and the Quick Case Studies, we share some of these varied methods and explore what it takes to survive and thrive in the online article arena.
We recognize the validity of the many different paths to article writing and marketing success. None are the absolute right way to do it and each has merit in a given situation. However, EzineArticles does have to establish and promote a philosophy and methodology that we consider to be the overall best practice for the typical Expert Author. Rarely do we see somebody who demonstrates this as a whole. Instead, we see the results in bits and pieces across a wide range of members.
Sharon Hurley Hall is an excellent example of a member who has taken our advice as a package, instead of piecemeal like most members, and parlayed that advice into making a living with the written word. She is a freelance writer, ghostwriter and editor living in England. She has worked in several countries and speaks English, French, Spanish and German. Sharon has lectured on journalism and media issues and has also done research into media education.
She recently took part in our Expert Author Case Study project and briefly shared her perspective and insights with us.
The sixth edition in a series of posts that highlight one Expert Author who has achieved success by doing just one thing exceptionally well.
Tiffany Dow is quite simply “A Writer.” Unlike many EzineArticles Expert Authors, she is not a marketing specialist who writes for the sake of getting exposure for her links. Instead, she tells us, “I’m a writer first, who discovered I could use my talent to make money online. I have over a decade of experience writing about a wide range of topics and can write approximately 5 pages/hour.”
As a dedicated Writer, Tiffany has embraced a no-nonsense method of overcoming the writing struggles many of our other members face. “I think one of the biggest problems I see is a lack of organization,” she says. “I always have an outline in mind using the introduction, at least 3 main points, and conclusion layout. It’s something we learned in grade school that still applies to readers today. This makes it easy to move from one point to the next, without simply trying to fill a word count requirement.”
The fifth edition in a series of posts that highlight one Expert Author who has achieved success by doing just one thing exceptionally well.
By her own admission, Adrienne Smith was a “horrible student and barely made it through high school” and even as an adult has “difficultly comprehending the written word.” But instead of running away from all things literary, Adrienne chose instead to embrace those challenges and help others. “Writing articles is not difficult, she says. “Most people that I speak with are afraid to undertake this because they don’t see themselves as a writer. I didn’t consider myself a writer either but my passion is helping others. If I can explain something in an article, then I have done what I set out to do.”
According to Adrienne, “The secret to writing a good article is to write as if you were talking to a good friend – your articles will comes across much more personable and real this way. People try to make things more difficult than they really are. When people are searching for a particular topic and run across my article, they find that it’s simple, to the point and easy to understand.”
Today’s Expert Author Case Study examines how British Expert Author Andy Britnell combines the power of creative story-telling and no-nonsense data analysis to create a winning article writing and marketing strategy.
Andy has worked as a professional musician, a cheesemonger (someone who sells cheese) and in hotels, including Claridges and the Savoy in London. He spent 15 years latterly designing and delivering international management, sales and graduate development programs.
He now lives in Somerset, UK, where he runs a training and coaching practice specializing in sales, customer service and personal development training for the private and public sectors. He is an accredited coach and trainer of the Insights Discovery System which is a model based on the pioneering personality profiling work of Carl Jung.
We recently asked Andy to tell about his path to success. What we discovered is that, once again, no two Expert Authors are alike. Andy brings his specific skills and experiences to the table and combines them to create a strategy that is not only highly effective (he averages 1,600+ views/article), but also uniquely his own.
The fourth in a series of posts that highlight one Expert Author who has achieved success by doing just one thing exceptionally well.
Mary Bodel has been studying alternative herbal remedies since 1981 and has been a Master Herbalist since 2004. She’s written five eBooks on herbal remedies, including the Complete Guide to Complementary Remedies.
Mary tells us, “I grew up around plants; my grandmother owned and operated a nursery. I’ve always been interested in medicine and medicinal herbs. I suppose part of that is because my mother is an R.N., but it is also fascinating to me.
Education is the Key
What sets this California author apart is her heartfelt desire to educate her readers through her articles. She says, “Many people want to use natural products, but very few people truly understand what they can and can’t do. Educating them is important to me, because there are some problems that can result from taking herbal supplements improperly. I want my readers to finish my article and have more knowledge.”
Keeping herself educated is the first step. “I’ve been working with herbs and herbal preparations for decades,” Mary says, “so a lot of the information in my articles is from stuff I know by heart. However, I also check several reputable medical sites to be sure that the information is correct. As with any field, things can change and it’s important to reaffirm what I know.”
Today’sExpert Author Case Study examines how Expert Author Andrew Gowans brings a true multi-faceted approach to article writing and marketing.
With a background spanning 25+ years in I.T. and H.R senior management, Spanish author Andrew Gowans supports and helps others to write more effectively and efficiently while working at home and building successful internet businesses.
Andrew has designed and delivered workshops and seminars to different international groups in both the public and private sector. He has freelanced for a number of years, enjoying the freedom it brings and has a passion for ‘the little guy’, life-long learning and continuous improvement.
He currently has over 50 clients worldwide for whom he provides writing and ghostwriting services as well as coaching on website design and search engine optimization. Andrew has published a number of e-books and reports as well as having ghostwritten 7 books for his international clients.
As part of our Expert Author Case Study Project, we asked Andrew to share his insights and experience with the rest of the EzineArticles community.
The third in a series of posts that highlight one Expert Author who has achieved success by doing just one thing exceptionally well.
If you want to be successful in Article Marketing, says Expert Author Leanne Hoagland-Smith, you have to be “Captain Focus” – someone who can create, follow and measure a marketing strategy – not “Captain Wing It.”
“In marketing, you must attract positive attention and then look to build a relationship with your potential customers,” she says. Understanding the goal of marketing keeps me focused on writing quality articles.”
An executive coach, consultant and published author (Be the Red Jacket in a Sea of Gray Suits), Leanne has submitted articles successfully to EzineArticles since 2005 in business categories ranging from sales to marketing to social media.
Leanne recently shared her tactics for a successful Article Marketing strategy with us:
Create a marketing plan. “[This plan is] supported by written goals and reinforced with an executive marketing strategy,” she says, “Understand where article marketing fits in that marketing plan, and know how to use keyword research to stay on top of market trends in their areas.”
“Since my marketing plan incorporates an education-based marketing approach, article marketing is one of my primary strategies,” she says.
Today’sExpert Author Case Study examines how Expert Author Roseanna Leaton approaches article marketing from a different perspective.
Perhaps it’s her natural habitat — the Isle of Man, lying between the rugged coastlines of Ireland and Scotland — that gives Roseanna Leaton a unique approach to article marketing. Or, it could be her background as a clinical hypnotherapist.
“I’m sure marketing experts would cringe at my approach to article writing and submission, but I do what I know how to do and learn little bits about marketing along the way,” she says.
However different her approach, Roseanna exhibits one of the characteristics that mark a prolific and successful writer: a strong curiosity and a diverse set of interests that inspire her to write and submit an average 3 articles a week in categories as diverse as Self-Improvement, Anger Management and Golf.
A video testimonial to the success of 7 seemingly ordinary EzineArticles members.
Two months ago, we asked you to promote your article writing and marketing success to the world via video [See the 2/26 Blog post]. Many of you sent us links to YouTube videos telling us your story and hoping to catch our eye. Out of all those videos, 9 did indeed catch our eye. Of those 9, 7 survived the difficult choices we had to make during the editing process and went on to become an integral part of the final video.
That video truly and succinctly tells the story of success we were hoping it would tell. A story of the passion, enthusiasm and diversity of our members. 5 women and 2 men, some young … and some not-so-young, from different places in the world, come together in this video to share their message.
And their message is clear: Anybody can be a EzineArticles Expert Author.
Now, as they say in the movies … ROLL ‘EM!
If you were paying close attention, you would have noticed that there were virtually no similarities between any two people in that story – yet they were all successful EzineArticles members. And they’re not unusual. In fact, our experience has shown that with a little effort and tenacity, almost anybody can realize the same level of success achieved by the members highlighted in this video.
The second in a series of posts that highlight one Expert Author who has achieved success by doing just one or two things exceptionally well.
Dr. Marlene Caroselli is the author of 60 business books and numerous curricula and articles. She has served as an adjunct professor at UCLA and National University, while conducting training for Fortune 100 companies and numerous federal agencies. In 1984, she founded the Center for Professional Development, an organization dedicated to helping working adults enhance their professional skills. She has served as a consultant to many Fortune 500 companies, government agencies, and educational institutions.
Dr. Caroselli brings her profound academic and professional expertise to a global Internet audience via EzineArticles as an Expert Author in communication and leadership growth. She recently shared her thoughts with us on what it means to her to be an author, speaker and educator. (Continue Reading…)
Marc, Product Marketing Manager on April 20, 2010 at 9:56 am
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