Today’sExpert Author Case Study examines how Expert Author Andrew Gowans brings a true multi-faceted approach to article writing and marketing.
With a background spanning 25+ years in I.T. and H.R senior management, Spanish author Andrew Gowans supports and helps others to write more effectively and efficiently while working at home and building successful internet businesses.
Andrew has designed and delivered workshops and seminars to different international groups in both the public and private sector. He has freelanced for a number of years, enjoying the freedom it brings and has a passion for ‘the little guy’, life-long learning and continuous improvement.
He currently has over 50 clients worldwide for whom he provides writing and ghostwriting services as well as coaching on website design and search engine optimization. Andrew has published a number of e-books and reports as well as having ghostwritten 7 books for his international clients.
As part of our Expert Author Case Study Project, we asked Andrew to share his insights and experience with the rest of the EzineArticles community.
The third in a series of posts that highlight one Expert Author who has achieved success by doing just one thing exceptionally well.
If you want to be successful in Article Marketing, says Expert Author Leanne Hoagland-Smith, you have to be “Captain Focus” – someone who can create, follow and measure a marketing strategy – not “Captain Wing It.”
“In marketing, you must attract positive attention and then look to build a relationship with your potential customers,” she says. Understanding the goal of marketing keeps me focused on writing quality articles.”
An executive coach, consultant and published author (Be the Red Jacket in a Sea of Gray Suits), Leanne has submitted articles successfully to EzineArticles since 2005 in business categories ranging from sales to marketing to social media.
Leanne recently shared her tactics for a successful Article Marketing strategy with us:
Create a marketing plan. “[This plan is] supported by written goals and reinforced with an executive marketing strategy,” she says, “Understand where article marketing fits in that marketing plan, and know how to use keyword research to stay on top of market trends in their areas.”
“Since my marketing plan incorporates an education-based marketing approach, article marketing is one of my primary strategies,” she says.
Today’sExpert Author Case Study examines how Expert Author Roseanna Leaton approaches article marketing from a different perspective.
Perhaps it’s her natural habitat — the Isle of Man, lying between the rugged coastlines of Ireland and Scotland — that gives Roseanna Leaton a unique approach to article marketing. Or, it could be her background as a clinical hypnotherapist.
“I’m sure marketing experts would cringe at my approach to article writing and submission, but I do what I know how to do and learn little bits about marketing along the way,” she says.
However different her approach, Roseanna exhibits one of the characteristics that mark a prolific and successful writer: a strong curiosity and a diverse set of interests that inspire her to write and submit an average 3 articles a week in categories as diverse as Self-Improvement, Anger Management and Golf.
A video testimonial to the success of 7 seemingly ordinary EzineArticles members.
Two months ago, we asked you to promote your article writing and marketing success to the world via video [See the 2/26 Blog post]. Many of you sent us links to YouTube videos telling us your story and hoping to catch our eye. Out of all those videos, 9 did indeed catch our eye. Of those 9, 7 survived the difficult choices we had to make during the editing process and went on to become an integral part of the final video.
That video truly and succinctly tells the story of success we were hoping it would tell. A story of the passion, enthusiasm and diversity of our members. 5 women and 2 men, some young … and some not-so-young, from different places in the world, come together in this video to share their message.
And their message is clear: Anybody can be a EzineArticles Expert Author.
Now, as they say in the movies … ROLL ‘EM!
If you were paying close attention, you would have noticed that there were virtually no similarities between any two people in that story – yet they were all successful EzineArticles members. And they’re not unusual. In fact, our experience has shown that with a little effort and tenacity, almost anybody can realize the same level of success achieved by the members highlighted in this video.
The second in a series of posts that highlight one Expert Author who has achieved success by doing just one or two things exceptionally well.
Dr. Marlene Caroselli is the author of 60 business books and numerous curricula and articles. She has served as an adjunct professor at UCLA and National University, while conducting training for Fortune 100 companies and numerous federal agencies. In 1984, she founded the Center for Professional Development, an organization dedicated to helping working adults enhance their professional skills. She has served as a consultant to many Fortune 500 companies, government agencies, and educational institutions.
Dr. Caroselli brings her profound academic and professional expertise to a global Internet audience via EzineArticles as an Expert Author in communication and leadership growth. She recently shared her thoughts with us on what it means to her to be an author, speaker and educator. (Continue Reading…)
Marc, Product Marketing Manager on April 20, 2010 at 9:56 am
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Today’sExpert Author Case Study shows us the client-centric world of Spanish author and marketing professional Jan Gamm.
Jan Gamm’s writings and illustrations are seen the world over. She considers herself an author and artist with an honest slant on the way things are run, the way everyday life affects each of us and the humor which may be found in even the most annoying scenario.
Jan is in the minority of EzineArticles Expert Authors who do the majority of her article writing and marketing services for others. She has discovered that adding article marketing to her client’s promotional toolbox provides them with the same benefits of increased highly-targeted website traffic, improved credibility and better media exposure that she enjoys.
It’s Jan’s unique use of article marketing, and her no-nonsense work ethic, that makes Jan a great subject for today’s Expert Author Case Study.
Today’sExpert Author Case Study focuses on the amazing success that balance brings to California author Matthew Sherborne.
Matthew Sherborne created his first website back in 1998 devoted to his scuba diving business. Since then he’s researched, implemented and shared a variety of profitable ways to make money online. He became a full time online marketer in early 2005 and has enjoyed helping people succeed in their own online and offline businesses.
Like all things, the key to success in article writing and marketing is balance. Matthew embodies that philosophy by focusing his articles on the needs and desires of the reader while at the same time embracing the realities of Internet and business best practices. His portfolio of articles isn’t huge, yet by balancing quality with quantity, he has achieved almost 6,000 views/article!
Matt’s preoccupation with balance is evident throughout – even in his work habits – where he mixes hardcore goal-setting with a motivational self-reward system. Or in his approach to content, where he combines the wisdom of others through research with his own time-tested marketing experience.
It’s this focus on balance that brought Matthew to our attention and makes him an excellent subject for today’s Expert Author Case Study.
Today’s Expert Author Case Study focuses on the time-tested and proven online marketing wisdom of veteran Canadian author and marketer Titus Hoskins.
When we recently reached out to our more prolific Platinum level authors requesting information for our case studies, the introductory sentence of one member’s reply caught our eye. It read, “Since EzineArticles has been essential to me for getting those all-important top rankings in [the search engines], I felt obligated to respond to your request.” That member was Titus Hoskins.
After an opening line like that, we were the ones who now felt obligated to find out more about this particular author. What we discovered is a member who is living the dream of many part-time Internet marketing professionals by making it his full-time occupation and passion. His 268 articles have garnered him well over a half-million views and have been driving traffic to his various sites for almost 6 years.
Having fulfilled our obligations, maybe you are the one who now feels a sense of obligation to read Titus’ in-depth case study. In it is a wealth of hard-won knowledge about article marketing with the added bonus of some pretty sage wisdom regarding where EzineArticles fits into the overall scheme of things.
The first in a series of posts that highlight one Expert Author who has achieved success by doing just one thing exceptionally well.
Bill White (AKA: The Synchronicity Expert) has spent the bulk of his life focusing on just one thing: the synthesis of the world’s philosophical, theological and metaphysical traditions. He brings this laser-sharp focus to his article marketing practice as well.
Bill says, “I think the main thing that sets me apart is that I’m fairly narrowly concentrated on particular areas of expertise and I write articles with quality of communication in mind rather than trying to write thousands of articles in a short period. Articles should be focused, and provide an actual benefit to the reader. ”
His efforts have paid off for him in a way that Bill finds both motivational and emotionally satisfying. “I find what motivates me are the occasional letters I receive from someone my writing has touched. It’s knowing that I’ve made a real contribution to our world that satisfies me most.”
Surprisingly, Bill even manages to bring focus to variety. He says, “The reality of life is that as you develop an area of expertise, the natural reaction is an organic spread into other areas. Being a compulsive reader and studying a broad range of subjects then integrating what you know about one discipline into how it might apply to another.”
Today’s Expert Author Case Study takes a look at the intelligent practices and positive results of Pennsylvania author Lisa Angelettie.
Lisa founded GirlShrink.com when she made the decision to stay home with her first born daughter instead of returning to a private practice setting in New York City. Struggling at first to be seen and heard online, Lisa accidentally fell into article marketing and has used it since to increase traffic, establish credibility and authority in her niches, build her contact list and create a source of passive income.
Lisa is the author of several books including “Relationship 911! Seven Steps For Saving Your Relationship” and is also a contributing author for “101 Great Ways To Improve Your Life”.
She writes and coaches clients full-time from her home office in Elkins Park, PA, while raising her three daughters, petting her dog Pepperz, and watching football with her husband Deric.
Lisa recently responded to our call for Expert Author case studies and has landed the honor of being the first chosen from over 250 respondents! Read her responses and I’m sure you’ll understand why she stood out from the crowd. When it comes to doing right things right, Lisa definitely appears to have the right idea about article writing and marketing.
Here’s what she had to share about the role article marketing has taken in her success.