If you haven’t been keeping up with Twitter, you may be losing an incredible opportunity to let your writing efforts take off. In this quick post, we’re going to show you why Twitter should be a part of your efforts AND how you can avoid letting your Twitter account lie fallow.
Why You Should Be Active on Twitter
- Improves your connection with readers and broadens your network.
- Amplifies your brand exposure and boosts your social credibility.
- Increases viral potential without needing a big marketing budget.
- Helps you stay on top of news in your niche and current events.
- Completes a social presence when used in conjunction with other social platform leaders.
Activate Your Twitter Presence
If your followers are hearing crickets, then you’re not going to achieve the great benefits Twitter provides. You don’t have to be on Twitter 24/7, but you do need to have an ongoing presence that isn’t broken up by periods of radio silence.
Here are a few tried and true tweet types that you can share on Twitter in a jiffy:
- Provide instructive and helpful tips that are relevant to your niche and resonate with readers.
- Link to your original Vines, blog posts, articles, press releases, promotions, contests, and more.
- Pose questions to all of your followers (even consider targeting a question to a specific follower).
- Curate content by sharing links to 3rd-party relevant articles, videos, images, and more.
- Retweet content that is relevant to your audience and your brand.
- Share the latest apps or tools that you think is useful and a brief snippet why you think it’s helpful.
- Start a conversation by engaging with others by using @replies and mentions.
- Participate in relevant trending #hashtags by writing a relevant spin on the hashtag to join the discussion.
- Your behind-the-scenes information and photos (events you’re attending, projects you’re participating in, etc.)
- Interesting factoids, quotes, compelling observations, and engaging ideas.
Consistently post a mix of the above tweet types regularly to maintain content diversity and follower interest. You can try any number of services, like Hootsuite, to preschedule content so you don’t have to drop what your doing to tweet. However, make sure you get into your Home Twitter feed to see what’s on everyone’s minds at least once a day.
On Twitter? What tips do you have for balancing content with timeliness? Any particular Twitter do’s and don’ts that you would like to share? Share your comments, questions, and suggestions – we’d love to hear from you!
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