You could choose to solely post content on your own website and wait for the visitors to come (emphasis on the word “wait”).
Or you could choose to be more assertive and proactive with your brand by publishing high-quality, unique content both on and off your website via article writing, guest blog writing, column writing, and more.
Publishing content on a trusted platform helps you build exposure, enhance credibility, increase connectivity, and foster authority. Combine these great benefits together and you’ll have packaged your platform into a reliable brand that will drive highly-targeted traffic back to your blog or website.
Take these great benefits a step further by helping yourself to the advantages and prestige you gain from publishing: share your Expert Author status by adding your EzineArticles Expert Author Banner to your website.
Here’s why: You have a limited time to catch the attention of your readers and to hurdle their skepticism. Readers want the best information to meet their needs, so they’re going to go with the source who has the credentials that are transparent and easily verified.
EzineArticles’ Expert Author Banners serve as a badge of prestige symbolizing your credibility. Whether visitors choose to click your Expert Author Banner to view (and verify) your EzineArticles Expert Author profile or not, you’ll have earned their trust. And their trust combined with your originality and a dash of credibility is what gets conversions, engagement, and traffic.
How to Add an Author Banner to Your Website or Blog
- Log in to your My.EzineArticles.com account
- Select the Resources tab and then select “Author Banners“
- Copy the HTML code of the corresponding banner you would like to use
- Paste the code into your website or blog’s editor (e.g., settings, design, etc.)
There’s nothing to it. All it takes is a few minutes of your time (or your web designer’s time) to easily build trust, credibility, and traffic. Add your EzineArticles Expert Author Banner to your website today!