Maximize Your Engagement: Understand Your Author Type

What Type of Author Are You?

Have you ever considered how your personality shows in your writing and how it could be affecting your success negatively?

“[When] it comes to sales and marketing and to positioning ourselves as the expert in our field, we have a general tendency to consider every other person to have similar interests to us, and to have similar needs and wants to us,” stated EzineArticles Diamond Expert Author Marc De Bruin’s article, Your Business Writing Skills – What Kind of Author Are You? “This often times causes us to compose our sales and marketing messages in a style that is clear and comfortable for us, but may not be as clear and comfortable for the one who reads our copy.”

Based on the Aus IDentities principles of personality profiling, Marc provides the basics to help all writers understand their “Author Type” and how they can use this knowledge to gain maximum acceptance by readers. Check out the following highlights of Marc’s article below.

The Author Leader

You write articles to teach and inspire. Constantly seeking knowledge to master a topic, you focus on helping your audience reach their full potential.

Tips for the Author Leader type:

  • Include more real-world examples to convey your message
  • Tone down jargon that may confuse readers
  • Increase practicality and application by providing solutions
  • Condense large topics into a series of shorter articles

The Author Negotiator

You are speed driven and favor independent work without restriction or regulation. Focused on the present, you have a keen eye for detail and can find solutions to current problems quickly.

Tips for the Author Negotiator type:

  • Think “bigger picture” by providing long-term solutions in your articles
  • Consider the past and future of your niche and topic
  • Give examples that tie into the framework of your cumulative experience
  • Allow other perspectives to enter into the fray

The Author Humaniser

You champion an idealistic world view to inspire and empower people to become their best. A visionary with an uncanny ability to connect with people, you think beyond the problems of today.

Tips for the Author Humaniser type:

  • Consider your audiences’ current circumstances and problems
  • Be specific by providing actionable step-by-step strategies to achieve a solution
  • Exchange vague metaphors with your real-life examples and experiences
  • Avoid “fluffy” or vague content that lacks an actionable takeaway

The Author Consolidator

Your lecture-stylized articles are practical, disciplined, and reliable. You are an advocate for something larger than yourself and believe in a foundation of tradition that can be used to build success.

Tips for the Author Consolidator type:

  • Think laterally by considering the past, present, and future
  • Be open to change when considering tradition and outdated practices
  • Allow readers the freedom to choose without passing judgment on their choice
  • Remember that belonging to a group is not important to everyone

About Marc De Bruin

Marc is a certified life/business coach, master NLP Practitioner, and Aus IDentities Personalities Facilitator on the Sunshine Coast in Queensland, Australia. Joining in February 2006 to build exposure and publish his writing, Marc understands how taking a new step is a daunting task. By imparting his knowledge in a simple and effective way, Marc helps fulfill his readers and clients personal and professional goals.

“I walk my talk. I have practiced what I preach,” he wrote. “It hasn’t always been easy in my life and business, but it has definitely been educational and sometimes life changing. THAT’s the ‘stuff’ I now aim to get across to my readership, so they don’t have to go through many of the things I went through.”

We’ll leave you today with Marc’s best advice for new (and struggling) Expert Authors:

“Just start off … Practice makes perfect, and the more you write, the more you’ll get noticed. Aim to have 10-15 articles up and running as soon as possible, and create a good profile for yourself. It’s the number of articles – and obviously the quality! – that will create a readership.”

Do you recognize yourself in one or more of the above author types? What’s your author type? Do you have any questions for Marc? Share your feedback in the comments section – we’d love to hear from you!

Click here to visit Marc’s original article for an extended description, tips, and other strategies to writing better articles. Don’t forget to scroll down to the Get Involved section to share a comment or question.


Randall Magwood writes:

Great info Marc. And your article is superb. Thanks EzineArticles staff for posting this.

Comment provided June 24, 2013 at 11:57 AM



Unfortunately too many articles I’ve read – both in EzineArticles and other places – are written by authors that are neither Leaders, Negotiators, Humanisers or Consolidators but sadly fit into a fifth category; BS’ers. What I mean is that they write articles that come across as if they don’t enjoy doing and are forced to write them rather than writing out of the love of the subject they are covering.

Comment provided June 24, 2013 at 1:18 PM


jinny triokl writes:

Agree with you.


Lance Winslow writes:

Well, I very much enjoyed the break-down and classification here, as well as the advice, and it is also fun to contemplate how so many authors are some or all of those stereotypes and how they might meld and combine these strategies and use this advice. It is worthy of thought. I also enjoyed the comment above by Murray – this too is worthy of thinking especially when your read works of highly dispassionate writers and wonder why they even bother?

Comment provided June 24, 2013 at 4:48 PM



Nice info but I would love some more concrete information about how to determine exactly which identity fits me best. . I can see a little of myself in every description, precisely because they are so vague. How about a follow-up article that gives us real world tips on how to tell which style we fit best?

Comment provided June 24, 2013 at 8:30 PM


Gracious Store writes:

Good classification of authors. Do authors really choose to be one type of author or another, or do they simply reveal or manifest the type of author that is innate in their personality type?

Comment provided June 24, 2013 at 11:29 PM


Jitendra Shukla writes:

Another nice post in order to understand inside hidden author type, really visitor engaging.

Comment provided June 25, 2013 at 5:27 AM



Author Humaniser is the category in which I find myself. But , at times, I get into the Leader mode also. One thing is sure: the subject close to your heart makes you the expert in that.
Thanks to publish this article.

Comment provided June 26, 2013 at 3:03 AM


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