With Keyword Power Comes Great Responsibility
Abusing the power of keywords can have ill effects: A poor user experience, rejected articles, and a spammy website. If everyone tells you that harnessing the power of keywords can help you reach your audience and increase your exposure, but it can also have a backlash, then what should you do?
Discover what keyword stuffing is and how to avoid it.
7 Types of Keyword Stuffing With Examples
Keyword stuffing occurs when an article or webpage is chock-full of keywords in an attempt to increase a website’s search engine rank. There’s a large variety of keyword stuffing tactics that we’ll cover in just a bit, but let’s talk search engines first.
Most search engines don’t use keywords beyond the second occurrence to determine relevance for users. For pages with more than a second occurrence, the search engine will begin to look skeptically at the intention of the webmaster. Should the search engine detect keyword stuffing, it will forfeit the page rank because these pages often lack useful content and create a poor user experience.
The following are 7 types of keyword stuffing you should avoid:
Unnaturally repeating keyword phrases …
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Stuffing keywords in anchor text …
Keyword lists or blocks of keywords …
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Alternating keyword phrases that carry the same meaning …
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Bolding keywords that are not part of a title or header …
… prove your injury was because somebody breached a duty of care that they owed you. You can think of duty of care as the …
Creating poor grammar with keywords (including locations) …
If you are interested in SEO Seattle, then you should find a company …
Adding irrelevant keywords …
… personalized collar can be designed in the style that you want. Search Engine Optimization. You’ll have your choice of exactly how the collar will look.
In addition to the above, hiding keywords is another keyword stuffing tactic you should avoid to preserve the integrity of your website. This spammy tactic involves coloring text the same as the background color, positioning blocks of keywords off the center of the page, or hiding keywords behind images so they can’t be seen.
How to Avoid Keyword Stuffing
All of this can easily be avoided. Besides not performing the above pure spam tactics, use the following tips to ensure a great user experience:
- Don’t think about it! Focus on creating useful, information-rich content that uses keywords naturally within context.
- If you insist, limit yourself to 2 keywords or keyword phrases for every 100 words.
- Be relevant. Only use keywords that are relevant to your topic and your niche by considering how users would search for you.
- Use the long-tail* which can help maintain relevance as well as clear up homographs (e.g., the long-tail helps differentiate a bat between a flying mammal or baseball bat)
Want a better tactic that’s far superior to keyword usage? Create buzz by continually offering new, readable, compelling, informative, and original content. Stay fresh in the minds of readers and search engines with a great user experience.
Have questions or comments? Share them in the section below – we’d love to hear from you!
*For more information regarding the Long-Tail Method, click here.