Value Stands Out From Junk
It’s easy to say “no” to pure spam – content that’s automatically generated, copied, spun, and even plagiarized. You and I both know pure spam is bad, but what about those gray areas? If you were offered a fast and easy way to build exposure, would you jump at the opportunity? Or would you ask: “What’s the catch?”
Many proponents of spam hope you’ll buy into their tactics rather than question their merit. This may include companies who promise effortless backlinks or affiliates who promote easy content creation strategies that involve no real expertise. The tactics behind these promises may not seem unethical and spammy as their pure spam counterparts, so what’s the problem?
Upon closer inspection, the tactics advocate or propel the usage of low-quality content with little or no added value: junk. The common cause of junk is often due to the writer’s lack of personal expertise or insight into a topic. How can you tell? Typically, these articles lack value because they fail to deliver informative benefits and the reader gains nothing from the article.
Still not sure what junk looks like? Let’s take a look at the thin-content gallery exhibits of junk.
Exhibit A: Thin Content
The article fails to deliver any informative content beyond generic information. Often, the article’s main take-away or informative tip is to direct the reader to perform an action they’re already performing: searching online.
Where to Find Cheap X
To find X, you should look for cheap X online. The competition is fierce between online businesses, which means the prices online are quite low. However, this does require a bit of research. You will have to look for online sellers and go through customer reviews before choosing a seller.
Exhibit B: Rehashed Content
The writer attempts to share identical or similar tips across multiple articles. Not only is this uninformative and derivative, it tells readers and publishers the writer isn’t a credible expert and is incapable of delivering more relevant information. Compare “Article Y” against “Article Z” in the following examples:
Although, a platter full of green vegetables high on proteins and fiber along with regular exercise will always be the golden way to maintain a healthy lifestyle, a fast-track supplement like X is highly recommended for faster results along with a well-planned diet.
Although a routine exercise and well-balanced diet are the healthiest options, 1 supplement that does help to reduce weight with utmost ease is X.
Exhibit C: Improperly Geotargeting Content
The writer blatantly states a location or place within the content, but fails to provide geographic or cultural context and therefore the content could be applied to other locations.
In order to look clean, the window must be cleaned on the inside as well as on the outside. Companies in London use specialised equipment to clean both sides of your windows.
Exhibit D: Vague Subject or Product Content
The writer mentions a particular product or subject, but fails to deliver detailed information regarding that product or subject. In the following example, note how iPhone could easily be swapped out with Android.
Developing an iPhone app is not for everyone! Regardless of your experience level, all iPhone app developers face critical challenges while developing innovative apps for iPhone. They are:
- Beginning with a clear goal of your iPhone app
- Considering your end users
- Providing multi-touch functionality and an easy-to-use interface
How Can You Ensure Your Content Isn’t Considered Uninformative Junk?
Before you jump into any “quick ‘n easy tactics” or writing articles for “content’s sake,” consider what value you will contribute to your niche and how it will benefit the reader. Write for a niche of which you have intimate or in-depth knowledge. Consider your knowledge bank and assets: Tips, strategies, techniques, case-studies, analysis, opinions, and commentary based on your own perspective. Integrate this wealth of knowledge into quality, original articles that deliver gains to readers in the form of informative content.
Do you have any questions or comments? Let us know in the comments section below – we’d love to hear from you!
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