Is Your Website User Friendly or Unnatural?
No matter how you spin it, unnatural links are traffic counterfeiters – they’re deceitful, fake, and fail to meet the standards of quality and performance users expect.
As a result, stewards of the Internet are taking massive action against poor quality, unnatural links.
We’ve covered unnatural links pointing to* a website, but what about unnatural links pointing from a website?
It’s important to note that unnatural links don’t necessarily refer to your entire website; rather, unnatural links are pages on your website. Examples of unnatural links pointing from a website include the following:
- Links in blog spam comments
- Thin, placeholder, or copied content
- Cookie cutter websites and doorway pages
Ensure your website is working for you and not against you with these 7 unnatural link prevention methods!
Top 7 Unnatural Link Prevention Tips for Links Pointing From Your Website
- Monitor and Block Spam: User-generated content in forums, blogs, guestbook pages, etc. can be a blessing and a curse. High-quality interactions, comments, and reviews are always rewarded; however, user-generated content is prone to spam. Eradicate spam using prevention tools (e.g., spam blocking plugins) as well as actively monitor your platform (e.g., review links from guest comments and remove their links if you’ve found poor quality).
- Avoid Creating Parked Pages: Parked pages or parked domains lack quality content. Typically, these pages don’t have user-oriented content because the parked pages either reserve a domain name, redirect the user, or the registrant’s ownership of the page has expired. Superficial use of parked pages to force unnatural page rank by creating several parked pages and then redirecting users to a main website is abhorred. Ensure quality content is on your website, regularly renew your domain registration, or create a plan of action to close out your registration and properly redirect users from former websites.
- Own Your Website: Free Hosts and Dynamic DNS Providers are prone to spammy content. Even if your pages on these free hosting websites are of the highest caliber, the sheer amount of spam that shares your free host will pull down your rank (and your ability to be searched by users). Users, publishers, and even search engines are more inclined to trust (and reward) website owners who have a vested interest in their website.
- Consider a User-Oriented Design: From navigation layout to aesthetic appeal, each page on your website (and any links from your website) should target user experience. Invest in the design of your website. Avoid affiliate pages, doorway pages**, and cookie cutter websites that may negatively impact user experience and therefore your page rank.
- Perpetuate Quality: Content that’s thin, derivative, spun, copied and/or even plagiarized offers little to no added value for users. We can’t say this enough: Always provide engaging, quality content for the user.
- Don’t Sit on a Hack: If any or all of your pages have been hacked to display spammy content or links by a third party, then take action to fix it right away! Clean up and secure your website to protect your users and your brand.
- Cease Spamming and Black Hat SEO: If you practice spinning, cloaking, scraping, hiding text, keyword stuffing, egregious redirecting, and other unnatural, deceptive, or manipulative outbound linking, then you’re contributing to the creation of pure spam. Stop these toxic methods immediately and begin building a website and platform based on quality measures that target user experience.
What does targeting a great user experience do for you? Better engagement, higher conversions, more exposure, and increased traffic. Use these tips to start building a better quality website. What methods have you found work for you? What toxic website practices have you stumbled into that you’d like to warn fellow Expert Authors about? Let us know in the comments section below – we’d love to hear from you!