Determination and Patience Wins the Race
You know the fable: A tortoise and a hare, two unlikely contenders, race. The tortoise patiently and slowly plods toward the finish line. The quick and speedy rabbit, over-confident in his ability to finish the race before the painstakingly slow tortoise, takes a nap. The result?
“You snooze, you lose.”
The hare wakes up, scrambles to finish the race and finds the tortoise celebrating her victory.
Expert Author Kimberly Kinrade related this stellar analogy to us in her delightful article: “The Tortoise and the Hare: A Tale of Two Authors.”
In her rendition of this great tale, Kinrade compares two authors: Mr. Hare and Ms. Tortoise. Both have goals to sell their book; however, they take very different approaches. Mr. Hare’s “get rich quick” methods (e.g., spamming, soliciting irrelevant reviews, and one-dimension platform) vs. Ms. Tortoise’s quality-driven methods …
Successes of Ms. Tortoise
- Focused on producing a quality product (from writing to presentation)
- Built exposure with interesting content via blogs
- Tweeted value to her followers
- Engaged and built relationships with her audience and peers
- Published a second book to an established fan base from her first book
Mr. Hare may have taken the lead in the beginning, but his spammy methods burned out his platform (i.e., he snoozed on a quality user experience) and he lost steam. Determinedly and patiently, Ms. Tortoise overtook Mr. Hare in the race and won.
The Moral of the Story
- Continue attracting new readers with a steady flow of stellar original content
- Create an Expert Author identity by increasing transparency and consistent branding
- Develop relationships with your fans by keeping up in social media, blogs, articles, and more
We’ll leave you with these final thoughts from Kimberly’s fascinating article:
“Don’t give up, but don’t get so wrapped up in the game that you lose sight of the work.”
Whether you’re new or have been an Expert Author for years, what’s your article writing “moral of the story” or the lessons you’ve learned? Share it in the comments section below – we’d love to hear from you!