Top 10 Quality Measures to Increase Article Success

Let Quality Be Your Guide

We’re not going to mince words here. Ensure you have these quality control measures in your article writing lineup to provide a quality reader experience or you may find yourself and your efforts left in the dust.

1. Proofread and Edit

Spelling and grammatical errors in social media or email may be considered a forgivable offense, but in your articles – no way. Employ a draft system:

  • Draft 1: Brainstorm and outline topic.
  • Draft 2: Write with wild abandon.
  • Draft 3: Mercilessly edit, tighten, and polish.

2. Tell, Not Sell

The title, summary, and article body aren’t the places to describe the goods and services your business provides – even if you don’t name your business within the content, alluding to it is a no-no. Not only will you run out of article topics fast, you’ll be rejected by readers. Provide non-promotional, informative articles for the good of your audience 100% of the time.

3. Inform with Quality and Originality

Avoid generalities like the plague. In an article on tips for dog toys, listing “play fetch by using a ball” is far from groundbreaking. Put some elbow grease into your creativity and provide only FRESH information. More fresh tips: Mentioning or discussing a location? Provide an original experience that places the reader in that location. Writing about a common topic? What interesting information based on your experiences can make that topic more engaging and new? Always ask yourself: What’s makes this article original?

4. Be True to Your Title

Take your titles seriously. That’s not to say you can’t be humorous or whimsical, but you should put effort into writing your titles so they’re searchable, desirable, and deliverable. If you’ve created a captivating title that is relevant to your reader’s needs and promised a benefit, ensure your article brings the reader home by delivering everything the title promised and more.

5. Provide a Call-to-Action

Strategy! Broadcasting a bunch of links in your article or Resource Box and hoping for the best isn’t going to yield results. It’s similar to a busy intersection without a sense of traffic flow or directional signs. Your submission is allotted up to two self-serving links. Although you can place a link in your article body, strategically placing your submission allotment of 2 relevant links with a call-to-action in your Resource Box (none in the article) gives you momentum and your readers direction.

6. Always Link in the Resource Box

If your Resource Box has been proven to be the best location for your links, why would you link in your article body, but not in your Resource Box? Again, think strategy. Always provide at least one link in your Resource Box (although providing both in the Resource Box has yielded many authors great results). Here are the two best linking strategies:

  • Link twice in your Resource Box without any links in your article body. Provide one text-based anchored link and one URL-based anchored link.
  • Link once below the fold in your article body with a text-based anchored link and then one URL-based anchored link in your Resource Box.

7. Link to Quality

Your website should provide a quality experience that meets these 5 areas:

  • Original – Provide unique information that cannot be found anywhere else.
  • Quality – Use clean formatting as well as good grammar and spelling.
  • Relevance – Meet your reader’s expectations, needs, wants, and interests.
  • Navigation – Practice clear, simple, and easily accessible navigation.
  • Transparency – Establish your presence on your website to increase transparency.

8. Use an Eye-Pleasing Format

Train your reader’s eye down the page by making it easy for them. Avoid huge chunks of text by adding full vertical line breaks between paragraphs, incorporate meaningful headers, and employ ordered or unordered lists when applicable.

9. Increase Byline Transparency

Ensure your reader can focus on the article instead of figuring out who wrote it by repeating your name, who you are, and what you can further provide the reader in your Resource Box.

10. Test Your Links Regularly

Don’t create a dead-end for your readers. We’ve said it before and we’ll say it again: Check them once, check ‘em twice – if the link doesn’t work, fix it or don’t use the link. If you make any structural changes to your blog or website or completely rebrand yourself by closing a website, don’t forget all of your live articles that may be linking to it! Routinely check to make sure everything is up and running.

What quality measure would you like added to this list? Share it in the comments section below!


Fred Thornton writes:

I truly hate it when I have gotten really interested in a article, click on a link, and find out it’s a dead link. Sometimes what is at the other end of that link is necessary to bring the article into focus.

Comment provided December 12, 2012 at 9:45 AM


David MacKay writes:

Title is so very important, visitors get miffed when they are mislead. Certainly broken links are a no no. This is a great tutorial, thanks.

Comment provided December 12, 2012 at 10:07 AM



I think this probably the best article on article writing. Good point on the dead link issue. I know it’s a bit of a let down when I click on a link and “poof” nothing there but a blank screen with a flashing ‘404 error’ message. “Bummer” I think to myself, since I’m a serial purchaser of all things information.

Comment provided December 12, 2012 at 10:35 AM


Sasangka writes:

I quite agree with your tips. I always do so. Thanks Penny.

Comment provided December 12, 2012 at 10:51 AM



There are some excellent points in this piece. I agree that there’s nothing worse than dead links when I find something that catches my attention, interests me, I want to find out more about it, and I can’t. Seems like it’s self-defeating as far as the purpose of the article goes.

Also, I couldn’t agree more in regards to editing and proofing. I’m a firm believer that, no matter how good of a writer you might be, you can never over proof your work. I always use an editor on longer pieces, because it really helps to have an extra set of eyes.

Comment provided December 12, 2012 at 3:23 PM


Pambradbury writes:

I also agree with you these points and this article are very useful .


Muhammad amjad writes:

I am really happy to see your 10 measures of article its really impressive. thanks for sharing with us.

Comment provided December 12, 2012 at 6:40 PM


Rosalinda Flores - Martinez writes:

Thank you. A blessed December to everyone! Mwhas.

Comment provided December 12, 2012 at 9:22 PM


Randall Magwood writes:

Being true to the title is a must. I also hate it when people write about (for example) losing weight, and then when you click on their link… it leads you to a spam page obviously geared around generating some Adsense clicks.

Comment provided December 12, 2012 at 10:22 PM


Pambradbury writes:

especially , this post for SEO’s , who just want links by participating in link scheming. This is really best post that teaches how to choose the right direction for writing article and driving more benefits.

Comment provided December 13, 2012 at 5:49 AM


John writes:

I think most of the points have already been covered. If only I would like writers to be original, in a way that they put forth their honest views and opinions. And refrain from being diplomatic.

Comment provided December 18, 2012 at 4:26 AM



Thanks for the great guidelines Penny.

Comment provided December 29, 2012 at 10:44 AM


Rajeev.R writes:

A well thought out and researched article. Thanks!

Comment provided June 11, 2013 at 5:15 AM


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