The raw power of the human brain is an incredible thing and understanding its ever-expanding potential can be intimidating. How we make decisions and why we perform particular actions based on brain activity (e.g., primary sensory areas, gray matter, various lobes, etc.) can be confusing for people just skimming the surface of a niche that continues to grow larger every day.
Here’s where Expert Author Stephen Hager steps in with his personable articles that are easily comprehended and enjoyable to read. Passionate about the power and potential of the human brain, Stephen has dedicated his life to serving others and helping them create solutions to their daily challenges. Where there is an intimidating topic, such as how your brain is wired, it’s important to educate while not talking down to your readers. Stephen fosters a climate of trust by easily breaking down principles, providing innovative strategies, and calling for interactive participation.
His article, Writing for Your Readers’ Brains, caught our attention. Stephen describes how you can tailor your articles to your audience with a razor’s edge precision by appealing to their “wiring.”
Here’s a breakdown of Stephen Hager’s razor-sharp principles to connecting with your audience on an extraordinary and memorable level:
1. Be passionate about your subject … Commitment to quality authorship is a two-sided coin; as you learn and grow, your readers benefit as well.
2. Focus on the readers’ interests, not yours … Readers, like you, want to receive value from the time they spend learning and educating themselves.
3. Construct your article to reach all sensory and cognitive processing styles … Use graphic images, keep your article in the 400 – 800 word range, have someone edit your articles, and use Key Points with minimal text.
What do you think of Stephen’s suggestions? Do you have any additional suggestions or questions of your own? We’d love to hear from you!
To read Writing for Your Readers’ Brains in full, click here.