EzineArticles Asks: What Is Better in Anchor Text?

The Heated Discussion Over Anchor Text

One of the key benefits to article writing is exposure and traffic. How is this achieved? Two words:

Give” and “Take

After “giving” quality, informative benefits to the reader in the article body, Expert Authors “take” by including a signature or Resource Box that provides a brand-oriented message, a succinct call-to-action, and links for the reader to visit the author’s website or blog.

Successful Article Writing Focuses on the Reader, Not SEO

We focus a lot on “give” here in the blog, because it’s tremendously critical to your success. If readers don’t benefit from your “give,” then you’re not going to be able to “take.”

Today we’re going to specifically focus on the anchor text of your “take” and ultimately driving traffic to your website or blog. In “Are Your Resource Box Links Transparent and Relevant,” we discussed the implementation of co-occurrence (coordinating branded anchor text, keywords, and your call-to-action).

On our Facebook and Twitter pages, this roused a lot of commentary on whether writing for SEO is advantageous. It’s not. Building exposure to your brand with your quality articles and then providing a transparent Resource Box with relevant links is advantageous, but it’s not a SEO practice. SEO focuses on search engines; quality article writing focuses on the reader and in turn benefits by increased exposure and traffic. Again, “give” and “take.”

Moving along – after “giving” in your article, what method have you found works best for you in your Resource Box and more specifically, how or what do you use in anchor text?

Let’s look at the most commonly used anchor text options. In the following examples, we’ve used the EzineArticles brand and the anchor text is indicated by the (blue) links.

1. Generic Anchor Text

To visit the EzineArticles Blog, click here.

2. Your Brand

EzineArticles is the world’s leading article directory.

3. Your Actual URL

For more information on how you can build exposure and drive more qualified traffic to your website or blog, visit http://EzineArticles.com

4. Keywords

Submit articles to EzineArticles, the #1 article directory on the Internet.

5. Combination

EzineArticles is the world’s leading article directory. Submit articles at http://EzineArticles.com/

6. Other

What do you think is the ideal scenario for anchor text? Let us know – we’d love to hear from you!

14 Comments »


1

Some current research suggests embedded links are good for SEO, but for conversion place your links at the end of your article as in your resource box. I have been monitoring embedded links vs links at the end and click through rate is almost 4 times for the links at the end.

Comment provided December 20, 2012 at 9:32 AM

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2
Jeff Herring writes:

Nice article – someone asked me this week how all the Google and SEO changes have effected my business…

My answer?

They have only improved things for me and my students, because I have always taught and implemented past Google, etc. so as not to be bothered by all the changes.

What the Panda, Penguins etc updates have done, at the basic level, is clean out the crap so the cream can rise.

If you are creating cream, both in your article and resource box, you are gonna be, in the immortal words of the band Switchfoot: “more than fine”

Comment provided December 20, 2012 at 9:38 AM

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3
David MacKay writes:

From my perspective, write a good article that appeals to the reader and he will want to see more of your work and click on the bio link. If you irritate the reader with links galore he will not be a returning visitor. To coerce the visitor with links will turn him away from you.

Comment provided December 20, 2012 at 9:55 AM

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4
Jose Quintero writes:

Anchor Text got to have quality content as well as the articles written. Google likes quality overall, is all about how you say it.

Comment provided December 20, 2012 at 4:28 PM

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5
John Kyneur writes:

These are good points. As always it seems that the best thing to do is not to write for google, but to write for your audience.
But of course, knowing which sort of link to use is a bit tricky.
Unfortunately this article doesn’t really say which is better – merely that we can use these types. It would be good to have an article on the pros and cons of each.

Comment provided December 20, 2012 at 5:30 PM

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6
Randall Magwood writes:

I like to use my anchor text to symbolize what the reader will be getting when they click on my link. I find that this is better than just display my entire website link.

Comment provided December 20, 2012 at 6:04 PM

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7
Sanju kmr writes:

Nice sharing …..

Comment provided December 20, 2012 at 9:28 PM

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8
Gracious Store writes:

An anchor link should be used to direct a reader to a related artilce, product or site mentioned in the text

Comment provided December 20, 2012 at 10:08 PM

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9
Vijay Mishra writes:

This is absolutely great news for search engine optimization.

Comment provided December 20, 2012 at 11:15 PM

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10
Learn Love writes:

Nice sharing.. This is very important for SEO :)

Comment provided December 21, 2012 at 10:31 AM

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11
Donna writes:

Thanks for share with us these very useful SEO tips. Keep writing more related articles!

Comment provided December 26, 2012 at 4:11 AM

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12
Lori Ross writes:

I’ve tried asking but was never told even though I wrote to “help”, {!}, can we deep link or not ?
I’ve tried and it doesn’t seem to take.
I’m assuming you can no longer deep link ?

I would like to be able to list, as working links,both my homepage and one additional article page from my website. Like perhaps my homepage as one link and Article 1 as an entirely different link {going to the same website}.

I’ve been informed about how to add links, but I don’t know whether or not “deep linking” such as I’ve described is “OK” or not – because my failed attempts were either me just being uncoordinated,or EzineArticles is preventing it somehow {?}.

Thank you.

Lori Ross

Comment provided December 27, 2012 at 6:27 PM

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Lori,

I’ve passed your message on to our Member Support Team. They will be contacting you directly via email to help you resolve this issue.

Marc

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13
Lori Ross writes:

{I’m sorry-I forgot to say the first time, I am referring to linking in the resource box}.

I’ve tried asking but was never told even though I wrote to “help”, {!}, can we deep link or not ?
I’ve tried and it doesn’t seem to take.
I’m assuming you can no longer deep link ?

I would like to be able to list, as working links,both my homepage and one additional article page from my website. Like perhaps my homepage as one link and Article 1 as an entirely different link {going to the same website}.

I’ve been informed about how to add links, but I don’t know whether or not “deep linking” such as I’ve described is “OK” or not – because my failed attempts were either me just being uncoordinated,or EzineArticles is preventing it somehow {?}.

Thank you.

Lori Ross

Comment provided December 27, 2012 at 6:29 PM

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