The Heated Discussion Over Anchor Text
One of the key benefits to article writing is exposure and traffic. How is this achieved? Two words:
“Give” and “Take”
After “giving” quality, informative benefits to the reader in the article body, Expert Authors “take” by including a signature or Resource Box that provides a brand-oriented message, a succinct call-to-action, and links for the reader to visit the author’s website or blog.
Successful Article Writing Focuses on the Reader, Not SEO
We focus a lot on “give” here in the blog, because it’s tremendously critical to your success. If readers don’t benefit from your “give,” then you’re not going to be able to “take.”
Today we’re going to specifically focus on the anchor text of your “take” and ultimately driving traffic to your website or blog. In “Are Your Resource Box Links Transparent and Relevant,” we discussed the implementation of co-occurrence (coordinating branded anchor text, keywords, and your call-to-action).
On our Facebook and Twitter pages, this roused a lot of commentary on whether writing for SEO is advantageous. It’s not. Building exposure to your brand with your quality articles and then providing a transparent Resource Box with relevant links is advantageous, but it’s not a SEO practice. SEO focuses on search engines; quality article writing focuses on the reader and in turn benefits by increased exposure and traffic. Again, “give” and “take.”
Moving along – after “giving” in your article, what method have you found works best for you in your Resource Box and more specifically, how or what do you use in anchor text?
Let’s look at the most commonly used anchor text options. In the following examples, we’ve used the EzineArticles brand and the anchor text is indicated by the (blue) links.
1. Generic Anchor Text
To visit the EzineArticles Blog, click here.
2. Your Brand
EzineArticles is the world’s leading article directory.
3. Your Actual URL
For more information on how you can build exposure and drive more qualified traffic to your website or blog, visit http://EzineArticles.com
What do you think is the ideal scenario for anchor text? Let us know – we’d love to hear from you!