Amp Up Your Social Media Efforts for the Holidays
Buzz is everything during the holiday season. These days, it’s expected on social media more than anywhere else, but how do you manage writing articles, creating social media buzz, and everything else?
Finding balance is the trick. Create enough buzz to keep your audience interested as well as ensure they aren’t overwhelmed by your buzz.
Here the Top 7 Tips to Social Media Holiday Buzz to stay balanced.
1. Share Your Articles
Share new and seasoned articles on your social media pages. For brand new articles, we can help you out:
2. Don’t Be a Scrooge
Feel free to get a little personal. People like to connect to one another during the holidays and these connections are amplified by shared activities. Shopping on Black Friday? Tweet from the line! Hanging up lights? Share a tip or a lighting blunder. Writing your next article? Give them a glimpse of what’s to come. Warning: There is such a thing as TMI (Too Much Information). If there is no connection or benefit to your audience, don’t share it.
3. Create an Image with Share Power
Amplify your brand by touching on the seasonal nostalgia that people love to share with their friends and family. How? Infuse a subtle hint of your brand with a holiday-themed video, an inspirational winter-themed photo, or a graphic set in a seasonal theme. To increase share power, ensure what you create benefits the reader and is not blatantly promotional of a product or your brand.
4. Deliver Seasonal Information
Maintain a consistent stream of information. Regularly give holiday tips relevant to your niche in the form of articles, podcasts, videos, or infographics. This might be an article a day or 2-3 Facebook tips a day. Add a touch of the season by tying in themes like winter, holidays, Santa, reindeer, or charity to articles, videos, and more.
5. Shout From Every Corner
Use this time to remind your audience to visit other corners of your platform. For example, a Facebook post might state “If you liked this article, check out more of my articles published on EzineArticles.com” or a tweet might read “Want more videos? Check out my YouTube channel (and don’t forget to Subscribe!).” Warning: Check your link! Many tweets have fallen flat because the link was missing or broken.
6. Balance Exciting Deals
Are you offering an ebook or perhaps a discount on a product? Promote it! Balance these tweets and posts out with non-promotional items so your audience members don’t tune out.
7. Schedule Everything You Can
Avoiding pulling your hair out with your social media activity by writing and preparing everything at least a week in advance. Once you’ve edited and proofed everything, schedule it using social media management sites like Hootsuite.
Maintain your platform’s buzz by using these top 7 social media tips during the holidays. Find your balance and stay in tune with your audience’s interests and needs this holiday season by stepping up your social media efforts.