Does Your Content Writer Have Your Best Interests in Mind?
In a perfect world, everyone has the ability to write, the time to write, or the desire to write. For authors who don’t necessarily have a good grasp on the English language or simply can’t take the time to write without giving up a bigger priority, hiring a content writer is the way to go.
Generally, this is a good decision because submitting quality, original articles to build credibility, increase exposure, and drive traffic to your website or blog has incredible long-term value. If a content writer is involved in this process, that’s perfectly acceptable – as long as you get high-quality content that is entirely exclusive and relevant in return.
This isn’t always the case because it’s not a perfect world and not all content writers are reliable.
Know the warning signs of a bad content writer before you risk your reputation! You should fire your content writer if …
#1 – They Stole Content
Plagiarism is one of the most horrendous crimes an author can commit. Not only does plagiarism kill credibility, it can completely knockout a brand. Regularly use plagiarism checkers to check on your content writer’s work – it’s not suspicion or prejudice, it’s your due diligence in exchange for articles.
#2 – They Oscillate Words (a.k.a. They Spin Content)
If it sounds choppy, it is likely spun. Spinning software tries to reproduce original content by exchanging select words with synonyms. The result is jarring word filth that in no way resembles proper grammatical structure. Be sure to review your content writer’s work for spun content before you submit it.
#3 – They Resell Your Exclusive Rights
You don’t rent exclusive rights – you own exclusive rights. If your content writer gives, sells, or republishes content you’ve rightfully purchased the rights to, the content writer has violated the agreement of your exchange. Regularly perform searches for your content online to ensure your brand and your rights are preserved.
#4 – They Stir Up Unwanted Controversy with Your Brand
If your arrangement with your content writer is to stir the pot and make some noise, then controversy might be a good thing. However, if they write controversial content that risks your brand or content you just don’t feel comfortable putting your name on, give them the boot. Discuss boundaries with your content writer by providing them with your views and ethics.
#5 – The Quality of the Content Progressively Gets Worse
As your relationship with your content writer develops, your expectations will become higher and more refined. Make your expectations known to your content writer and always judge the quality of their work. Don’t let your personal relationship with your content writer or any other excuse get in the way of your right to quality content.
Don’t be duped. Your content writer should have your best interests in mind 100% of the time and provide quality, original content that represents you and your brand. Communicate your expectations, clearly designate boundaries, and never excuse plagiarism or unoriginal content.