Meet EzineArticles’ Expert Author A Horton in Today’s Showcase
As one of South Africa’s top inspirational and motivational speakers, Expert Author A (Andrew) Horton ignites a spark that helps his audience achieve what they most desire.
After kick-starting his social media presence in November 2009, Andrew began testing a variety of new strategies to attract new business and build his credibility. Enrolling in a 12-month online writing course in September 2010 to strengthen his writing skills, Andrew began to write personal development articles that targeted employees of corporations of more than 150 members who desired information and leadership on behavioural enhancement and performance maximisation.
Overtime Andrew’s skills and confidence in his writing showed remarkable improvement, but were still not quite up to his standards. After completing the online training program, Andrew sought to continue refining his abilities. “I enlisted the services of a local university English lecturer and I offered her free success coaching for six months,” he said. “In exchange, she assisted me to further hone my writing skills.”
Taking Success to the Next Level
With articles building his exposure and credibility, Andrew’s success as a professional speaker flourished and he decided to take it to the next level by sharing his knowledge with a larger audience and expand his “international speaking footprint.” Joining EzineArticles.com in August 2011, Andrew stated “EzineArticles.com is the perfect forum for me to reach people from my target market. This platform has allowed me to freely share my personal development tips with a wider audience than was possible via my own website.”
In the final phases of his Ph.D. in behavioural science, Andrew continues to self-innovate and strengthen his expertise on human behaviour. “As I have grown and travelled the path of enlightenment, I wanted a cause larger than me,” he said. “This led me to create a vision to help one million people make the subtle behavioural shifts necessary to guide them to maximise their performance and thereby realise their full potential.”
More highlights from our interview with Andrew below.
What inspires and motivates you to write?
[A] I teach and speak professionally, almost every day, to large audiences all over South Africa, Africa and a few other international destinations. This daily exposure to a large variety of diverse people allows me to get the input and inspiration I need to write my daily articles…
What’s your typical writing session and environment like?
[A] I wake up every day at 03H30 in the morning. This quiet and uninterrupted time, between 03H30 and 06H30, allows my mind time to wander into many different and interesting places. Places which encourages the flow of useful personal development articles.
What’s your favorite EzineArticles tool?
[A] Article tracking, reports on how my articles are performing, which titles work best, etc.
What advice would you give to new Expert Authors?
[A] Be authentic and write from your heart. Do not try to copy anyone else’s writing style. Find a cause bigger than yourself, which will inspire you to write on those days when you really don’t feel like it. Have an open abundant mind and share your expertise freely. The more people you can help to get what they want, the more likely it will be that you will get what you really want.
Take a note from Andrew: Be determined, be passionate, and strive to be more. Set an expectation or goal for yourself by helping others achieve their needs and desires to realize your own.