Natural? Organic? Are we at the local Farmer’s Market?
The writing lingo these days can be incredibly confusing for Expert Authors. Long gone are the days when authors simply published in print without having to concern themselves with things like search engine optimization, link building, and natural links.
Link building can play a role in amplifying your exposure, which in turn brings your audience to you and builds your brand. While there are several practices floating about the web-o-sphere, there is one strategy that should be your end-all, be-all guide to link building:
Create a natural link by writing a quality, original article with a quality, relevant link in the Resource Box. Then publish the article on a well-known website.
This strategy has been the best, if not the only strategy, of hundreds of successful Expert Authors. Why? It’s 100% organic, reinforces your rank, and increases your exposure.
How do you determine whether your link is relevant to your article?
Relevance is the relation of something to the matter at hand, i.e., the relation of a link to an article.
For example, imagine you’re an expert on swimming pools. You would like to drive traffic to your swimming pools website to increase your brand and sell a few pool products. You also manage a soccer blog (go Man U!) that has a running commentary on the latest soccer news and insights, which you’d like to drive more traffic to because you’d like to be taken more seriously as an authority on soccer. You’ve written an article on swimming pool maintenance and are considering which of your websites provides the best natural link scenario with the article:
Topic: Swimming Pool Maintenance …
- Soccer Link? Not relevant. Not only is it a poor user experience to link a reader to something irrelevant to the topic they originally searched for, it doesn’t help you improve your rank. To increase exposure and drive more traffic to your soccer authority site, write an article relevant to soccer and then include your soccer link in the Resource Box!
- Best of Both Worlds? Linking both your pool site and your soccer link is only going to split your traffic. One half of your audience will go to your irrelevant soccer link (see previous point) and the other will go to your pool site.
- Pool Link? YES. Not only will this extraordinary level of relevance help promote your credibility as an authority in the swimming pool niche, it will help increase your rank.
Now that we’ve straightened out which link you should use, if you want to amplify your brand exposure and increase your authority even more, build your reader’s trust by establishing your presence on your link. Think about it for a moment. You’re a reader and you know nothing about whether the author of an article you’ve just read is legit. You click-through to their website and the author is nowhere to be found. Suspicious, right? Make sure your association with the website is transparent; ensure your Author Name appears on the website (e.g., “About” sections, articles, etc.) and establish your presence.
Use this link building technique to not only increase your rank, but to increase your brand exposure and your credibility! When in doubt: Always aim for originality, quality, relevance, and transparency – you will never go wrong.