Meet EzineArticles’ Expert Author Gerald Gillis in Today’s Showcase
Gerald began writing articles in June 2010 based on the advice of a fellow author. The advice was this: Article writing is an effective way to deliver messages to readers, while at the same time establishing and building upon your brand. Two years later, Gerald has found this advice both accurate and worthwhile.
Unfettered and unrestricted to one particular area of specialty, Gerald writes for a variety of niches. As a novelist, Gerald reaches out to fellow writers and offers his advice on writing and written communications. As a former business leader, Gerald provides effective articles on business communications, business ethics, public speaking, and leadership. “These areas are complimentary,” Gerald said, “and I have the background and experience to write credibly in each of them.”
Audience Approach: Why Reinvent the Wheel?
Motivated to write about topics that would have benefited him earlier, Gerald approaches his audience’s needs with his own hard-earned insights. “If the information would have been of value to me, then I assume that someone else would benefit from it as well,” Gerald said. In turn, this incredible information helps keep his audience informed and gives his readers the ability to innovate – why reinvent the wheel when great things are just around the corner!
Working from his home office with a cup of hot tea and streaming classical music off the Internet, Gerald considers his topic. Should he ever get stuck, he takes a break to exercise. “Often during exercise, my writing mind is working in the background, hurtling the barriers and greasing the gears,” Gerald commented. “Once back at my desk, the writing process generally proceeds nicely.” With a topic in mind, Gerald will then develop an outline to determine its flow, areas that will need additional research, and “then it’s write, proof, and publish. Voila!”
Here are more highlights from our interview with Gerald:
What were your biggest challenges and how did you overcome those challenges?
- Compacting a crisp message into 400 words was an initial challenge. Reading other articles was helpful, but the best way to develop one’s article-writing skills is to keep writing.
- Since I have a broader scope with my writing and business experience, I sometimes have to make sure that I don’t stray too far away from my primary areas with tempting, but poorly fitting topics.
- Only recently in my article writing did I start to use Facebook and Twitter to market my articles. Looking back, I would have used social media at an earlier stage.
What tools do you find the most beneficial?
EzineArticles has impressed me with their standards of professionalism and excellence. I am happy to be one of their authors.
I like the statistical information. I enjoy numbers, and the data gives me an opportunity to see which of my articles best resonates with readers. The information can be useful in determining future topics where the interest seems high.
If you had to start over again, what would you change?
Write, and write often to develop the feel needed to construct an effective message in 400 words, or thereabouts. And use social media!
Open yourself up to your passions and your experiences in your next set of quality, original articles. Take a peek at your own articles’ statistical information to evaluate your overall article performance.
Do you have a question or comment for Gerald? Feel free to leave it in the comments section below.