Meet EzineArticles’ Expert Author Terry Weber in Today’s Showcase
The art of sharing experiences in an engaging narrative, or storytelling, has not been lost in the Internet age. In fact, the need for storytelling has amplified as both readers and publishers search hungrily for informative articles as told through first-hand experience.
For Expert Author Terry Weber, 70+ years of experience and a passion for writing, balancing story and informative content has been the key to his success.
Think First, Write Later
Many authors struggle with writer’s block – staring blankly at a piece of paper or screen, berating themselves: “If you want be an Expert Author, you have to write!” Terry discovered these thoughts were not going to help him achieve his writing goals and exchanged this thought with a more constructive thought. “If you want to be a writer, you first have to be a thinker,” he said. “Ever since, I’ve avoided ‘writer’s block’ by simply thinking first and writing later.”
Terry focuses the direction of his topic by choosing a single word as a theme (e.g. righteous, serendipity, fun, change, etc.), thinking about the word’s definition, origin, general meaning, and specific meanings. “This kind of thinking … always gets me excited and inspired,” Terry stated. “I find it is really easy to write a complete free-flowing article where my writing is full of my excitement.”
Storytelling to Capture and Maintain Attention
In addition to this focus or theme, Terry imagines the reader sitting down with him to discuss the topic and then pairs the topic with a relevant story to direct the reader in a way that it will make him or her want to read more.
“People like to hear interesting stories,” Terry commented. When he first started out in sales writing, Terry said those stories were about customers, their problems, and the solutions.” Using the same principle, Terry writes articles by incorporating a story to initially capture the interest and then hold that attention all the way to the very last word.
Enthusiasm is the Conduit to Action
Finally, Terry recommends to persuade the reader to take action “you must get your reader to act in a way that benefits both you and your reader. How? “After all of that thinking and preparation, be sure to be ENTHUSED about what you are writing,” Terry stated. “Allow that excitement to show in what you write. Since enthusiasm is contagious, your enthusiasm will get your reader to the point where he/she can hardly wait to take the action you suggest.”
Try Terry’s methods to write engaging articles readers crave. Think before you write, incorporate story, and above all, be enthusiastic about your writing. In doing so, not only will you arouse your reader’s interest, you will build trust in your brand and encourage action!
Do you have a question or comment for Terry? Feel free to leave it in the comments section below.