Meet EzineArticles’ Expert Author Bruce Hoag in Today’s Showcase
Expert Author Bruce Hoag’s work as a psychologist and business mentor has provided him great entrepreneurial insight. As a Ph.D. graduate of the Manchester Business School’s Organizational Psychology program, Bruce assists others in building their own online business to adapt in a rapidly changing business world.
Utilizing article writing as his primary marketing strategy to build exposure for his publications, Bruce has cultivated several writing insights that have led to his success. Confessing if he could start over again, he said he would follow his own advice he prescribes others: “Write every day,” he recommended. “The more you do it, the better you’ll get at it … I know how many articles I want to write each day, and that’s the first thing on my agenda.”
Targeting a burgeoning audience of those who want to understand change and how to adapt to it, Bruce asks questions others don’t. “My favorites are ‘why?’ and ‘who cares?'” Bruce stated. “I make sure that I’ve answered at least one of them in every article I write.” In addition to answering these difficult questions, Bruce strives to provide concrete value to readers to withstand the host of what he refers to as “useless content on the Internet.”
Bruce’s Methodology to Common Article Writing Challenges
- Unique Titles – Although I have used titles such as “3 ways to do this” or “5 ways to do that,” I prefer to use some creativity that will attract the reader’s attention.
- Audience Reach – This is still a challenge, but one approach is to choose better keywords. It’s easy to forget that the words I use will be searched for by people outside of my niche, as well as inside it.
- Finding Motivation – Finding the motivation to write isn’t usually a problem for two reasons. 1) I enjoy writing; and 2) There’s so much that I want other people to think about. The inspiration comes from many sources: current events, articles, magazines, ezines, books, conversations, etc.
- Writer’s Block – Like many writers, I often use prompts. This can be just about anything. Some books for writers will describe short scenes, and then ask you to write about a particular character or from a different point of view. Anything that gets you to start writing, whether it’s good, bad, or indifferent, will prime the writing pump.
Try Bruce’s methods by asking yourself the questions no one else in your niche dares ask: “Why?” and “Who cares?” In doing so, not only will you build your exposure, you will provide more value and begin to be more confident in your efforts!
Do you have a question or comment for Bruce? Feel free to leave it in the comments section below.