WRITE WHAT YOU KNOW
By: Penny, EzineArticles Managing Editor
The Internet is ruled by content. You can leverage your expertise, increase your exposure, and more with content. However, your success depends on how well you separate yourself from other experts in your niche with a dazzling spark that attracts readers. The spark? Creativity.
Creativity can be defined by a great many things. Some will say creativity is originality, idea generation, critical thinking, and even bravery. When we peel back the many layers of creativity, we are left with the heart: originality.
Originality can be intimidating. Many Expert Authors may feel as though they’re attempting to find another piece of land to stake as their own, but everything has already been identified or claimed. So, how do you incorporate originality into content when A, B, and C has already been claimed?
You write what you know to ensure 100% authenticity and originality. Writing what you know is about unlocking your experiences, adding a personal twist, and creating something new that holds great value to others. Your audience still demands A, B, and C, but you need to light the way – you need a spark. Your contribution to your niche (your experience, insights, examples, scenarios, etc.) adds an ingenious spark to your content to light the way for readers.
If you’re thinking: “Hold up! What if I don’t have many experiences or insights to write what I know?”
What you know isn’t limited to a play-by-play of situations you’ve encountered. You can discover and apply what you know by considering the following during your brainstorming sessions:
- Resources: What resources or information do you already have on the topic? Having knowledge or first-hand experience provides your articles with a solid foundation.
- Critical Thinking: What are your own assumptions (past and present) as well as your audience’s and your peers’ assumptions on the topic? Considering assumptions by proving/disproving them helps you break away from the norm and assess the topic in a new light.
- Imagination: What new ideas form regarding this topic (e.g. solutions, growth, etc.)? Your creativity to build up from the foundation sets you apart from other experts in your niche.
- Response: What is your emotional response to the topic (e.g. desire, happiness, anxiety, etc.)? Recognizing and conveying your response helps you be sensitive to how readers approach your topic as well as builds trust.
Reap the many benefits of creativity and originality by writing what you know. In doing so, you will provide 100% original content and strengthen your platform as a leading expert. In turn, you will cultivate trust and foster loyalty with your audience, which will build exposure to you, your message, and your brand.