Meet EzineArticles’ Expert Author Leon Noone in Today’s Author Showcase
It may be his charismatic personality or perhaps his unconventional wisdom, but Expert Author Leon Noone’s success can certainly be traced to his dedication to his target market or audience.
As a management consultant, Leon focuses on providing solutions to improve staff performance for owners and managers of small to medium businesses.
Before joining EzineArticles in 2008, Leon had decided to move his 30 year old business from offline to online. After attending a workshop about online business, Leon discovered EzineArticles and the value of article marketing. “Article writing, especially through EzineArticles, is a major feature of my marketing,” he commented. “I’ve found that Chris and his staff have been extraordinarily supportive and helpful.”
Tapping into his experience as a published author for over 50 years, Leon stated writer’s block is never an issue. “In one way or another I’ve worked in this field since 1963. I have a huge reservoir of expertise to call on,” he said. “I also get ideas from clients, blog readers and generally from any source that satisfies my focus and target market.”
It isn’t just his experience that hooks an audience – Leon’s catchy article titles and quips hook the reader’s attention and compel them to click-through. Titles such as, “Staff Selection: Let’s Face It, Resumes And Written Applications Suck!” and “Reference Checking: Learn To Duck These 7 Sucker Punches” are just two examples.
Leon’s Article Strategies and Tips
- Keep Building: When I first commenced writing ezine articles, I thought that I’d be able to write 5-10 articles. I was encouraged by EzineArticles staff to expand my perception. That led me to see the potential of my business focus.
- Find Your Article Style: I learned from the concepts of “Greenfield,” “Ten Tips,” and “Mistakes” approach. And I’ve constantly sought to write in a more lucid and cogent style.
- Learn to write clearly, simply, and cogently: Edit your own work brutally. And remember: in the final analysis, writing is about the reader. If the people for whom you write find your writing difficult to understand or even to read, you, not the reader, have a problem.
- Take the Advice of the Great Robert Gunning: “Write to express; not to impress.” Article writing is part of marketing. So have a clear focus and a definitive target market for your writing.
Try Leon’s strategies and tips in your next set of quality, original articles to engage your audience, as well as convert them into loyal readers. Do you have a question or comment for Leon? Feel free to leave it in the comments section below.