Article Content vs. Real Life – Quality Linking

The series where questionable article writing practices are brought into the real world.

Visitors expect fast-loading and easily-navigable pages that are bursting with rich, relevant content. With these qualities, visitors will explore your website (including your products or services).

Meet Jessica and Andrew in the 13th episode of the Article Content vs. Real Life series. As a new team member, Jessica excels in her expertise, but she’s still getting to know the ins and outs of the company layout (e.g. where office supplies are located).

In this episode, discover how Jessica’s search for a stapler is similar to a visitor clicking-through to a blog or website in 5 discouraging (and even scary) scenarios.

Downloadable Versions:
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Article Content vs. Real Life – Episode 13 Recap

Box 1 – Parked Page

Finding an empty box is like sending your readers to a parked page or a page without content. Ensure your links are active and there’s always quality content available for your readers.

Box 2 – Broken Links

Whether it’s a broken stapler or a broken link, both lead to user frustration. Test your links to make sure they work in order to drive traffic to your website.

Box 3 – Irrelevant Links

Always link to websites that provide rich, relevant content, not to a box filled with unrelated junk. Make sure your links relate to your article to provide a quality user experience.

Box 4 – Lacks Quality

Appearances are everything. Readers won’t want to visit a website that’s full of ads, has poor navigation, and lacks quality content. Always provide value that benefits your readers.

Box 5 – Malware

Don’t put your readers (or their technology) in danger. Ensure your links don’t lead to malicious software or Malware that could be potentially harmful.

Box 6 – QUALITY!

Meeting your audience’s expectations by providing a quality website will encourage readers to stick around and discover more about you, your credibility, and your products or services. Increase your credibility and authority in your niche by providing highly relevant, rich content!

Want more Article Content vs. Real Life episodes? Find them on our YouTube Channel!


Jeremy writes:

This is great information and is very true! You can’t build traffic without

a) a functional website
b) a website without good content

Comment provided April 30, 2012 at 9:55 AM


Earn to browse! writes:

All the points from 1 to 5 are important but more than those quality of the content is the most important one.

Comment provided April 30, 2012 at 9:56 AM



Yap i must agree with this one, going to a sucky sign up page is pretty anoying.

Comment provided April 30, 2012 at 11:42 AM


Lawanna Bean writes:

Google always says “Content is King”. And it’s still true. I would add that sentence structure is very important too. Sometimes when I read an article, the subject is great, but the content is not understandable because of the way the sentences are structured.

Comment provided April 30, 2012 at 4:04 PM


Randall Magwood writes:

This video is hilarious. I’d say about 4 of these 6 Boxes is caused by people who are looking for a quick buck online. After their attempts have failed them, they quit one website and then start a new one a few months later — doing the same thing in their hopes of making money quickly online.

If most marketers stick with creating high quality content (and creating lots of them) each and everyday, they’d be better off in their adventures of having a successful online business.

Comment provided April 30, 2012 at 4:05 PM


Denver Guy writes:

Interesting analogy. All are very good point… and the key here is that quality content is a must, especially after Google’s Panda update.

Comment provided April 30, 2012 at 4:08 PM


Jon R. Patrick writes:

Nice, cute video, and a good reminder. Things go wrong with websites, and it’s good to check your old backlinks as well.
Jessica = hot. :)

Comment provided April 30, 2012 at 4:38 PM



Adorable. Kept me interested and got the point across clearly.

Comment provided April 30, 2012 at 4:55 PM


Lance Winslow writes:

The is was really fun, and to the point. Thanks, keep these entertaining videos coming.

Comment provided April 30, 2012 at 6:31 PM



Nice video to show an even nicer lesson. Thanks for sharing.

Comment provided April 30, 2012 at 10:01 PM


Sanjai Saxena writes:

Simple and straight. Message understood very clearly. Keep them coming.

Comment provided May 1, 2012 at 12:43 AM


Al Bhol writes:

For someone new to seo and website, this information is very useful. With the wicked world wide web developing everyday its hard to keep up with the changes.

Comment provided May 6, 2012 at 7:58 AM


Dr Joe Njenga writes:

Engaging content is definitely a great plan to win when it comes to keeping visitors glued to every page in your website. I also strongly think that the more useful the content is the better your chances to rank higher will be since more people are bale to link to your site naturally.
Great article

Comment provided May 8, 2012 at 1:59 AM



About staplers yet!

Message communicated very clearly – I was quite concerned about what the woman would discover.

Comment provided June 26, 2012 at 9:00 PM


decaptchers writes:

Does your website have a contact page? I’m having trouble locating it but, I’d like to send you an email. I’ve got some suggestions for your blog you might be interested in hearing. Either way, great site and I look forward to seeing it expand over time.

Comment provided July 6, 2012 at 4:07 PM



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