The Power of Social Networking

Article Writing + Social Networking = Success

Between Twitter and Facebook alone, there are over 800 million users tweeting, sharing, posting, reposting, and more.

For Expert Authors, this exchange of information makes article marketing and social networking a perfect match. Social networking sites get your articles into the hands of pre-qualified readers faster than search engines, and your articles create a constant source of information for your followers on your social networking sites.

Discover how you can harness The Power of Social Networking and achieve the many benefits with the strategies and tips in the video below!

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Recap of The Power of Social Networking

Develop a Social Networking Strategy

Here are 5 great social networking strategies:

  • Put your audience first and start discussions to discover new article ideas.
  • Create a plan for promotion and growth, (e.g. start contests or challenges that offer rewards).
  • Add photos and videos to give your audience variety and increase engagement.
  • Build a reputation of providing quality to create long-term readers and customers.
  • Connect accounts (e.g. Twitter and Facebook) to double or even triple your production.

Tip: Evaluate your strategy’s progress by taking note of your average article stats before you implement new strategies. After implementation, track the progress of your article stats as well as your social networking stats to see what worked and what may need to be adjusted.

Tips for Branding Your Social Networking Channels

  • Brand Identity: Whether you choose to use your name, your company name, or your product name, ensure it is consistent on your social networking sites to build brand identity and avoid confusion.
  • Personal vs. Professional: Keep your personal and professional profiles separate to prevent branding conflicts.
  • Branding Schemes: Make sure your color schemes, logos, and your overall message fit together to stay consistent and make a lasting impression.
  • Audience, Audience, Audience: Focus on your audience by ensuring your channels are organized and easy to read.

Take Advantage of the Networking Tab

Build your own EzineArticles Expert Author community with the Networking tab to connect with other Expert Authors and share your expertise. Doing so will have an incredible payoff of increased credibility, exposure, readership, and brand identity!

Article writing ultimately increases your credibility, exposure, and traffic to your website or blog, but social networking sites amplify it with a dynamic and interactive relationship between you and your readers (potential clients/customers). Start today! Develop a strategy, create a brand identity, and begin building your own Expert Author community on

Head over to your account to visit the Networking tab today or click here to get started!



This is a site where I report the news about the economy, banking, entertainment, sports, and tragic events like the Trayvon Martin case and the Chadon High School shootings. Now I’m going to add a section just for local readers. Here in Cleveland we have one newspaper The Plain Dealer and they own the suburban paper I would get, so I decided to find out what is really going on in this world and would love to have my readers comment on what I write.

Comment provided March 26, 2012 at 9:53 AM


Sergio Felix writes:

Hey Marc,

Keeping the branding separate from the personal profiles has been a bit of a problem for me.

I am a Computer Systems Engineer but I also played guitar for many years and now I’m on Internet Marketing.

My question would be, what to put on my own name domain?

I was thinking of building a nice looking directory to all my sites and my personal social media channels but I’m still having thoughts about it.

I think I will define this very soon (hopefully).


Comment provided March 26, 2012 at 2:44 PM


Sergio –

I would suggest that you think carefully about what, or who, you want to brand. If it’s your business doing computer systems engineering, teaching guitar, or promoting your Internet marketing company, then I wouldn’t use your personal name domain. I would instead use the name of your company or the service you’re providing. If you want to promote YOU specifically, then I might consider using that domain. This is a technique often used by motivational speakers because they ARE the product they’re selling. Don’t forget, you don’t have to use your personal name at all right now. You could simply park that domain until the day comes when you need to use it.

– Marc


Bevan Bird writes:

Thanks Marc,

This is a great article…

My best,


Comment provided March 26, 2012 at 4:55 PM



I keep my web business on my facebook fan page and keep my personal facebook page separate. For twitter I am using the same identity for both, perhaps i need to make a separate one for twitter as well.

Comment provided March 26, 2012 at 7:54 PM




Another great video. In the past 2 weeks I presented a webinar about using Facebook and another about using LinkedIn for one of my professional organizations. And tomorrow evening, I am presenting a webinar on blogging for the Womens Prosperity Network. I have been involved with social media marketing for several years now, including sharing syndications in a tribe syndication association.

Whenever I post an article at, I immediately tweet about it and share it on Facebook, LinkedIn, Friendfeed and other syndication sites. Social media can be fun and a great way to connect and build business. However, it can also take a lot of time if you don’t budget your time wisely.

Comment provided March 26, 2012 at 9:32 PM


Dr. Goodstone –

Good advice. Using social media to promote your articles not only works when the articles are new, but also when they’ve been around for awhile. We suggest that authors occasionally peruse their article portfolio and re-promote those articles that may have current relevance. Sometimes promoting old, stagnant articles can be more efficient than writing a brand new article.

BTW, I’m happy to see your presence on the blog again! Your insightful input was missed. :-)

– Marc



One day, I attended so professional course focus on just one thing: How to build a Stable Professional Business on The Internet.

One of the course titles was: How to use the Power of Web 2.0 sites, which means now Social Networks.

Nowadays, we consider a strategy of adwords campaign is an old fashion strategy. Now it is the age of Social Network.

But I think we should focus on each one of previous methods (Twitter, Facebook, Digg and so) one by one to can measure the effect of each one of them to our business. This will help us to discover the speedy active method to care about it and improve it more and also to know the poor one to cure it well.

Thereafter, there will be no difference because you will be more expert to use Social network better than now.

Good luck for everyone.
Thank you my dear for this light useful video. You performed well ;)

Comment provided March 27, 2012 at 1:36 AM


Thanks for the kudos. In all honesty, it feels less like a “performance” and more like simply sharing valuable and useful information with the friends of EzineArticles. Even though I can’t see my audience, I know they’re there. In addition, the crew behind the scenes does a phenomenal job of helping me accomplish that goal. :-)



Donald Bradman writes:

Social networking is not just the mirror to interact and exchange thoughts with each other but it has great commercial value also.It is boon for our technology that provide us ultimate source to expand our ideas.

Comment provided March 27, 2012 at 1:50 AM


John writes:

Hi Penny thanks for another useful article. All tips:
Brand Identity:
Personal vs. Professional:
Branding Schemes:
Audience, Audience, Audience:

Are very useful and must be followed, specially 2nd and 4th one are unavoidable.


Comment provided April 16, 2012 at 10:28 PM


Opal writes:

Just want to report that I now have a business page on my face book which I am setting up to receive my aticles. I also have a linked in account, but have not used it much, especially for my articles. I feel at a loss sometimes when it comes to the computer itself and how I can harness its power. I don’t have Twitter. Maybe I will consider that later, but now I am trying to get the two social media that I have to advertise my articles.
My new business face book page is Opal’s Mosaic of Life.
Maybe some of you who know more about the compouteer could offer me some tips?

Comment provided August 13, 2012 at 2:58 PM


Opal writes:

My computer misspelled again – don’t know what I’m going to do with her. That’s one of the reasons I call her Miss Demeanor. – because she is always in trouble. I just told her to spell computer correctly.

Comment provided August 13, 2012 at 3:04 PM


Randall Magwood writes:

I promote my EzineArticles to the social networking sites everyday. Ever since i’ve started doing this, i’ve received more views, clicks, and sales to my website. Social networking is powerful.

Comment provided November 4, 2012 at 11:34 PM


Behind you my friend
I agree with you and results is horrible

Thanks for you and thank you Marc for good article.


butt khan writes:

I accept that social media network has lots of important and it has become now important part of SEO has become because when you start your website then you submit on social media network site which help your site to index very fast.

Comment provided December 26, 2012 at 11:08 AM



Well said this is the best way for making you site more visible

Comment provided December 26, 2012 at 11:40 AM


Gracious Store writes:

Social media are great sources for branding and marketing especially for new businesses. I New businesses can use these social media as windows or out-lets to let the “world” know that such business(es) are in existence.

Comment provided December 26, 2012 at 9:40 PM



Social Media nowadays very useful for targeting audience across globe and to improve Brand awareness. Even Search engines cant promote brand awareness but social medias does it.

Comment provided December 27, 2012 at 7:19 AM



After 2008, the social media has become the main part of SEO and everyone can permore his site with the use of social media like facebook, twitter and

Comment provided December 27, 2012 at 8:17 PM


pressurizeit writes:

I have a Facebook page – personal – and a business page on
Facebook and when I think I’m posting to the business page, the stuff shows up on my personal site. I’m sure it’s irritating to my friends…and a puzzle for me. How do I make sure the right stuff goes to the right place?

Comment provided December 28, 2012 at 11:47 AM



This is a common occurrence that has bitten even the best social networking user. Simply look at the top of the page immediately below the Facebook logo. It will tell you who you are posting, commenting, and liking as.




This is a great article. I’ve always used Twitter and Facebook for my promotions; while reading this beginning of this article, some idea on writing an article that will teach my freelancers how to use Pintrest came to thought. Pintrest will help my site gain more traffic, just as Facebook and Twitter have.

Thanks for the article.


Comment provided May 29, 2013 at 4:07 PM



I guess I might have to separate my twitter account into personal and professional as well. However, I am more focused on facebook as my platform and I have a business page separate from my personal account.

Comment provided September 24, 2013 at 9:25 PM


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