Improve Your Strategy to Increase Your ROI
If you’re like most Expert Authors, your primary motivation behind writing articles is to market your product or service… and inevitably make money.
Articles are a fabulous way to share your expertise with the world while also sending interested readers to your landing page via your Resource Box. Once on your landing page, readers become potential customers and those customers are the essential element to selling your product or service. In the end, more customers equals more money.
The key to successfully marketing your product or service through articles is to optimize your article writing strategy. When you write articles you’re investing a lot of time and effort into the process. It only makes sense to maximize your ROI (Return on Investment). By focusing on the quality of your articles and strategy, you can increase your ROI and more successfully monetize your article writing efforts.
Increasing the ROI from your article writing efforts is as simple as increasing your value, your efficiency, and your effectiveness. The best place to start is to first…
Embrace Your Passion
Become a passionate, dedicated expert in your niche, i.e. love what you do. As an author, your passion (or lack thereof) speaks volumes about who you are, what goods or services you provide, and more. If you are dispassionate about your niche, find something about it that makes you passionate or find a new niche that excites you. Bottom-line: Live it up, write about it, and enjoy the benefits.
Once you’ve found your passion, it’s important to give it direction. Try these 5 monetization solutions to give your passion direction and get on the fast track to increasing your ROI and becoming more efficient and effective in your article writing efforts.
5 Monetization Solutions
1. Build Your Article Library
A sizable volume of quality articles will increase your reach and provide the needed foundation for your platform. The reality is that more high-quality articles means more readers. More readers and higher quality means more clicks. More clicks means more potential sales.
Three important keys to increasing the number and quality of articles in your library:
- Target the word count of your articles between 400-700 words.
- Write and publish routinely to preserve your connection with readers and publishers.
- Above all, maintain the quality of your articles!
2. Optimize Your Resource Box
Ensure the Resource Boxes in your articles stand out, i.e. it’s relevant to your article’s topic, but it’s not a continuation of the article itself. By clearly delineating your quality article from the Resource Box, you create a bridge of trust for your reader. The reader is then compelled to move forward, which in turn draws attention to you, your message, and your call-to-action.
3. Sing Your Expertise from the Hills
You’re a spectacular, passionate Expert Author! Share it by asserting your expertise and credibility by increasing your visibility:
- Provide a link to your Expert Author page in your email signature.
- Comment on popular blogs with a relevant link back to your articles.
- Announce newly published articles on social networking sites.
- Post discussions and comment in forums relative to your niche with link back to a relative article.
Marketing 101 tells us that the more positive exposure we generate for our brand, the better. So get your name out there!
4. Keep Your Readers Up-to-Date
Maintain a content-rich portion of your site that is routinely updated for recent news and activity in the form of archived newsletters. Think of your newsletter as a communal bulletin board for your readers by “pinning” summaries of your articles, updates of your niche, etc. Develop squeeze pages with your most recent newsletter (i.e. a landing page visitors can opt-in with their email addresses) and link to it in your articles to build your list of subscribers. Remember, people are more apt to buy from somebody they know and trust, so help your readers get to know you by providing a constant stream of high-value, useful information.
5. Build Your Platform with Multimedia
Readers and visitors like options! Open yourself up to new avenues of informational products by repurposing your articles into products you can sell like ebooks, how-to videos, podcasts, webinars, and much more. Create an easy-to-navigate landing page as a point of entry into your website that houses your most recent multimedia products. Provide a link in the Resource Box of recent articles to the landing page to invite readers in and stick around.
Implement one or all of these solutions into your article writing efforts! You will find over time that your ROI will increase and your article writing efforts will consistently provide the first touch-point for your next customer or client.