The series where questionable article writing practices are brought into the real world.
When you approach a sales counter to make a purchase, you may be asked: “Did you find everything you were looking for?”
After wandering up and down aisles, have you ever wanted to respond: “Did you model your store after a labyrinth?!”
This sentiment may also resonate with your reader if they can’t find your article because it’s placed in the wrong category. In turn, if your article is in the wrong category, you ultimately decrease your chances of driving traffic to your blog or website.
Meet Brian and Nick in the 12th episode of the Article Content vs. Real Life series to discover why selecting the right category for your article will give your visibility a boost!
Reach Readers by Choosing the Right Category for Your Article Topic
Brian had the best intentions for his readers and his business. However, Nick showed Brian how if he placed his articles in the right category, his chances of his articles being seen would improve and increase his click-through-rate!
Nick’s Advice on Categories
Don’t “Wing” It
Not knowing the type of information your target audience wants and where they will search for it will hurt your credibility and your exposure. Either readers will not find you or they will completely give up on using you as a credible source for their information.
What to do: Get to know your audience. If your article fits into multiple categories, choose the category that makes the most sense for your readers.
Don’t Match Your Category to Your Expertise
Placing the article in the wrong category, or even a broad category, will only result in getting skipped over by non-targeted readers and it decreases the chances of your article being seen by your intended audience.
What to do: Your targeted readers should easily find the information they are looking for. Choose a category that best matches your article’s content, not necessarily your expertise.
EzineArticles.com has over 700 categories to choose from! Browse your niche’s categories here to match the best categories with your quality articles to position them to get the best pre-qualified traffic they deserve.
Find more Article Content vs. Real Life episodes on the EzineArticles YouTube Channel!