Lenny Wordsmith Bungles Top Ten
Location stuffing is like handing a tourist a blank map and then telling them to meet you on the corner of Broadway and Main. Not only will the tourist get lost, but they certainly will be wary of trusting you again.
If you choose to target an audience or demographic based on a location (instead of a national or even global audience), ensure you are providing the reader with a detailed, unambiguous map that is relevant to your article’s topic.
In the 11th episode of the Article Content vs. Real Life series, discover how Late Night Article Writing host Lenny Wordsmith learns to provide value without location stuffing.
Be a World-Class Expert: Just Say No to Location Stuffing
Think of it this way: Let’s say you are lawyer in San Diego, California. You may feel like every single bit of information in your article is specific to San Diego – but is it really? Sad to say, but people from all over the country still need law advice about bankruptcy, DUI charges, divorce, etc., not just San Diego or California for that matter. So your information may be applied to audiences in other states, not just California.
Lenny Wordsmith’s mistake was that he was alienating the majority of his global audience by location stuffing “Canada” without context or reason. Let’s take a closer look at what Lenny was saying before his Editor stepped in: “EzineArticles Blog Canada”, “Video Channels Canada”, and “your unresolved issues Canada”. Not only is this information ambiguous, it’s grammatically incorrect and makes absolutely no sense whatsoever.
Focus on being grammatically correct and delivering value to your readers. Simply repeating the location doesn’t add value to your article and your readers will see right through you. However, if your reader feels like they could walk right into the location with your article guiding them like a map – that is valuable information.
A Good Writer in Hawaii Is a Good Writer in Italy
Be knowledgeable, concentrate on the content you’re delivering, and do not try to manipulate your audience subliminally. Location-specific articles can have some great benefits – if done correctly. Should you include a location in the title of your article and/or the article itself, always consider whether it adds value to your article by providing key insights that are truly unique to that location and that location only.
For more information on how to write with a location in mind, check out our quick 2 Minute Approval Tip: Make Location-Based Articles Specific.