Meet EzineArticles’ Expert Author Bob E. Jones in Today’s Author Showcase
Expert Author Bob E. Jones is the quintessential niche expert. At the age of 10, Bob began the game that would ultimately lead to one of his greatest passions: Golf.
After playing in high school and college, Bob put aside his golf clubs to pursue his career and raise his family. He began to play golf again a few years before he retired and was swept away. Performing a detailed analysis of the game, Bob sought to discover what recreational golfers needed to learn to play their best. After accumulating over 50 years of experience, Bob published his book Better Recreational Golf in 2009 which focuses how to play golf consistently to improve your game.
Bob uses his articles to direct readers to his website via his Resource Box, as well as to increase his exposure to the Internet community. “Exposure draws customers to your site,” he said. “The more times they see your brand name and link it to your product, the better for you.”
With over 300 published articles, Bob shares his golf expertise based on the reader’s needs. “What I would like readers to know, and what I discover that readers want to know are not always the same thing,” Bob commented. “Striking this balance requires constant research.”
Bob’s Article Writing Strategies
- Find Motivation: “My sole motivation is to pass on to readers the benefit of knowledge and experience I have gained that works for me and will work for them, too.”
- Investigate: “Observe the market you write to and write articles about how readers can operate more successfully in that market and derive more satisfaction.”
- Get Ready: “I write in a study away from the main part of the house, and I am alone. Radio, TV, stereos, and communications devices are turned off to prevent distractions. I sit down first thing in the morning when my mind is fresh, and away I go.”
- Get Set: “I sit down and promise myself not to get back up until I have written another article. Because I’m honest about holding myself to that, it doesn’t take more than a few minutes of thought for a fresh topic to emerge.”
- Inform: “Every article I write contains something that the reader can do. I do not just pass on information. I inform and then show the reader how to put that information into practice.”
- Proofread: “I proofread my articles numerous times to ensure that every word is spelled correctly, my grammar is correct, and that every word counts.”
- Assess: “In the Article Views page, I can see which articles hit the mark and which ones get ignored. That is one way I refine my thoughts for future articles.”
- Improve: “Be active in training yourself to write well. Read books and magazine articles in your market and compare them to what you write. Be honest. Are your articles as good? If they aren’t, study the other writers to find out what they’re doing that you’re not.”
Bob’s Final Words
Even with an impressive golf handicap of 9, Bob recognizes the true test of your expertise is if you cannot “explain something simply and precisely to someone else, you don’t really know it yourself… Article marketing not only draws people to your business, but it refines your expertise as well.”
Take Bob’s advice: In your next set of articles, find your passion for your niche, consider what you know, refine that knowledge, and share it with readers. Doing so will provide added credibility, increased exposure, and who knows? Maybe you’ll be in next week’s spotlight!
Do you have a question or comment for Bob? Feel free to leave it in the comments section below.