Article Content vs. Real Life – Proofread to Deliver the Right Message

One Man’s Garage Sale Is Another Man’s Garbage

Language allows us to communicate with one another, whether it is verbal, written, or signed.

Even with all the power language gives us, we occasionally have a few slip-ups that can be confusing or misleading. This makes it all the more important to “write right” because even one out of place word can confuse readers and lower your credibility.

In this, the 8th episode of the Article Content vs. Real Life series, we illustrate how these subtle nuances of language can wreak havoc on what you intended to say!

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Proofread to Communicate the Correct Message

If you want to avoid your articles being taken out with the trash, keep this in mind: Spell Check isn’t infallible! Spell Check commonly misses words that may be spelled correctly, but they are entirely in the wrong context.

Always proofread your work to make sure you won’t end up like our poor garage sale guy. Here are some examples of the most commonly misused words we find in articles:

  • Lose vs. Loose – You can lose weight, but you can’t “loose weight.” Lose means loss, and loose means something is or has been released or something not firmly held in place.
  • Ensure vs. Insure – You can ensure your friend’s safety, but recommend they insure themselves and their property. Ensure means to make sure, and insure is to compensate in the event of damage or a loss.
  • They’re vs. Their vs. There – “They’re getting their lunch over there.” “They’re” is a contraction of “they are.” “There” is a location that may be neither here nor there. And “their” denotes possession.
  • Your vs. You’re – When you are at the top, you’re your own enemy! “You’re” is a contraction of “you are” and your denotes belonging/association a person.
  • Then vs. Than – “Rather than watching television, we had tea and then wrote articles.” Then is soon afterward; than is used for a comparison.

Please share this video with others and leave a comment about how you how proofread your articles! You can check out more episodes on the Article Content vs. Real Life videos in our Video Archive.



That was brilliant, I liked the common misspelled word list bloggers use. I’ve seen people often write ‘loose’ when they literally mean ‘lost’.
Useful post. Thanks

Comment provided September 6, 2011 at 5:44 AM


Bellaisa writes:

I’ve never seen ‘loose’ for ‘lost’. But I can imagine that it happens. If you head on over to yahoo answers or any other forum like that you will see that most people use ‘loose’ instead of ‘lose’. I have no idea how many times I have seen the question “How can I loose weight?”.

Sending the wrong message while writing is so easy to do with the English language!


Teeny Perez writes:

AH! This is such a great article. I can always use a little grammar and spelling lesson. Nothing like a typo to deter a reader!

Comment provided September 6, 2011 at 9:53 AM


cherry writes:

Writing a new article is always the best way forward, otherwise you could drive yourself crazy, it’s best to proof read your article several times before publishing.

Comment provided September 8, 2011 at 10:53 PM



Good information. And i alway like to read the quality content. And i am really happy to found this information on your blog. Thanks for sharing this opportunity to leave a comment.

Comment provided January 6, 2012 at 1:42 AM


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