Before you start writing an article, one of the first things you need to ask yourself is “Who’s my audience?”
Pinning down your target audience is a crucially-important step in your effort to communicate clearly.
Miss the mark by not taking a topic seriously enough and you run the risk of alienating that core audience. On the other hand, take too formal of an approach to a lighthearted topic and you’ll appear rigid and unemotional.
So, you really have to know exactly what group of people you’re writing the article for to ensure you communicate in the best possible way. Watch this video to discover the differences between formal and informal writing to help you gear your writing in the right direction.
- Tends to be complex and thorough
- Takes on more serious topics in a very direct way
- Uses longer sentences and each of the main points are introduced, elaborated on and concluded
- Uses full words, not contractions or abbreviations
- States the main points objectively and confidently and also offers a full support of arguments
- Not a personal writing style, there are very few emotions included
- Tends to be more conversational
- Uses figures of speech and slang
- Keeps it short with contractions and abbreviations
- Conveys a more personal, emotional tone
- Speaks directly to the audience by using words like “you” and “your”
- Uses shorter sentences
Think about your audience and the topic of your article. Adopt a formal style when you’re taking on a more serious, objective topic. And write informally when you’re comfortable and familiar with your readers.
In the end, you have to make the decision of which style of writing is best for your articles.
It’s in your hands now, so go write and submit a brand new set of quality, original formal or informal articles.