Establishing a Quality Culture in Your Article Portfolio
By: Penny, EzineArticles Managing Editor
A common struggle among many article writers is the art of balancing the urge to pitch their product and ultimately achieving reader-driven quality.
So who will be the judge and what is reader-driven quality?
One way to understand this concept is to understand quality. Will your article meet or exceed your reader’s expectations? Of course this question is easier asked than supported but it doesn’t have to be.
Quality = Results, so if you’re not achieving results, chances are your quality meter needs to be revisited. The quality measuring stick often changes as circumstances are altered so it’s up to you to know when and why.
i.e. As gas prices decrease, gas mileage becomes less attractive and the consumer value of horsepower increases. It would then make sense for a salesman to focus more on horsepower than gas mileage to meet the needs of the customer. I’m waiting for this shift because the Mustang Shelby GT500 is VERY attractive! With a new 412-hp V-8 engine and available performance package … the 14mpg city mileage is less than attractive. :)
When the average person comes to your article, they’re looking for your expert advice, not a sales pitch. Picture this real-life scenario: You’re a salesman at a car dealership. As a new customer walks in, you approach them and start by asking what type of vehicle they might be looking for and why. Once you learn what is important, you narrow your focus by delivering details on the areas they’re interested in.
As an article writer, the same holds true. Instantly jumping into a sales pitch with someone who is just hoping to gather information is a sure way to prevent them from continuing to ask questions. Now just because we said that blatant promotion of yourself or your product in your article is a bad idea, that doesn’t mean you cannot write an article that sells.
The formula is easy!
Start by making it near impossible for readers to click away. You’ll have to do some research and really understand what your readers are looking for and what pain points you are going to address. Take the time to understand article readability, site relevance, and transparency. Don’t make the article near impossible to read, cluttered or lead your reader to a site that isn’t related to the article content.
Bring your ideas to life by organizing your thoughts, delivering quality every time, and avoiding the “used car salesman” approach.
Sweeten your approach even further by asking questions and encouraging feedback. Good, bad or indifferent, the reader’s perception and thoughts are guiding points for further article topics or future re-alignment for you. What you may think to be a valid pain point may be way off the mark. Consider their viewpoint and make necessary adjustments.
Balancing the delivery of useful tips and your pitch doesn’t have to be painful. Don’t skimp on the value, simplify your point, and take your writing seriously and you’ll be well on your way to delivering quality every time. Remember, your readers are your potential customers. In your effort to achieve excellent quality, don’t be the one person asking “what happened?” be the one who makes things happen!
You don’t need to be a marketing genius to sell yourself or your business. Simply stay in tune to your readers and understand that quality is dynamic. Reader-driven quality and reader satisfaction are the same concept.
So how is your quality engineering coming along?