Building Your Brand as an Expert Author

6 Questions to Ask Yourself About Your Personal Brand

A real challenge faced by many article writers in today’s competitive market is choosing how to develop a personal brand.

And no, I’m not talking about the type of branding Stuart is about to undertake in today’s cartoon.

I’m talking about your identity as a writer and as an expert. This includes things like your stance on:

  1. Formal vs. Informal Writing – In some cases, a formal style makes more sense, like if you are describing how to do something. Other times, you’ll have an easier time building rapport by writing informally, like how you would in conversation. Check out this post on developing your own style.
  2. What You Say in Your Resource Box – Your Unique Selling Proposition (a.k.a. USP) should always be clear and correlated to the content you just shared in the article. It’s up to you to narrow down your USP to something with a true value you can provide.
  3. The Links You Include in Each Article – Do you have an appropriate link to share that directs people to a company website, product page, personal blog, etc.?
  4. How to Incorporate Social Media into Your Writing – There are a wide range of ways you can use social media to boost your effectiveness as a writer. Whether you’re using it to teach yourself how to write more concisely (like with a 140 character limit) or you want to keep your business clients and acquaintances up-to-date on the articles you’ve written, getting started with social media is one way to help yourself out.
  5. Striving for Quality – Do you ever let the quality of your work suffer by focusing on the quantity of articles you’re writing and trying to write more?
  6. How Focused You Are with Your Expertise – Do you write on a wide range of topics or do you try to stick to topics in your niche?

By separating your writing style from other authors, you create an identity as the go-to person for information on _________________. (fill in the blank with your primary niche)

Now, that doesn’t mean you have to make a joke in every single article (to be informal) or that you can’t write the occasional article on a topic outside your primary niche that you find particularly interesting.

After all, the jokes can get old if the articles themselves aren’t oozing with great, reader-driven content.

Writing outside your primary niche can show your readers that you are well-rounded and that you’re willing to expand your expertise.

In the end, your unique combination of expert knowledge and writing skills will guide you through how to answer each of these questions best for yourself and … voila! Suddenly you’ll be building your brand as an author without even thinking about it. The next step is to get writing!

Are there any other questions that you find help define your identity as a writer? Feel free to share them in the comments section below.


Rajiv Sighamony writes:

For a professional writer, it is very essential to specialize on one given niche, but he cannot stick to just one niche, if he wants to earn regularly. He has to write on multiple niches.

Comment provided July 27, 2011 at 12:49 PM


Leon Makojed writes:

Let your personality show and your article will have more credibility.

Try not to write in a stilted manner, and stick to using simple words to get your message across.

Tailor your tone to match your topic.

Comment provided July 27, 2011 at 5:33 PM


Cheree writes:

It’s important to be passionate about your topic. If it isn’t something you are passionate about, the lack of energy will come through in your writing. You also have to be yourself. When people visit your website or read your article, they aren’t just looking for information, they also want to make a connection with a real person. Focus on providing quality content not on making money. If you do these things, you’ll succeed!

Comment provided July 27, 2011 at 9:20 PM



Well I couldn’t of said that an better. You got right on the Nob.. Thanks for the share …

Comment provided July 28, 2011 at 8:27 AM


Gera writes:

Number 5 had me thinking. I’ve seen some authors on EzineArticles that have contributed over 20,000 articles! How can one possibly write that many quality articles? Do they hire people to write for them? And is that “kosher”?

Comment provided July 31, 2011 at 11:49 PM


David Baird writes:

Good question, Gera.
How can anybody write 20,000 articles that are worth reading? This is just verbal diarrhoea.
When I see somebody has placed that many articles, I automatically turn off and don’t read any of them!
Quality should come before quantity every time.

Comment provided August 6, 2011 at 4:23 AM


Elena writes:

Sometimes I use both formal and informal formatting in an article. As far as article quality vs. article quantity, I have to admit there are times I feel the need to put quantity out there, and my quality fails. What’s that saying, “Haste makes waste”? (or something like that).

Comment provided August 8, 2011 at 4:34 PM


Leather Expert writes:

I agree that the links you add to your article are important. Also, social networking is an important, and easy way to get your brand out there.

Comment provided August 17, 2011 at 8:41 AM


translation service writes:

Being formal or informal is what that you should adopt according to your topic or theme.

Comment provided September 8, 2011 at 8:56 AM



I love your cartoons EzineArticles

Comment provided November 14, 2011 at 9:16 AM


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