Your Article’s Title Is Your Marquee

The Importance of a Well-Constructed Title

Dictionary.com defines marquee as “a tall roof-like projection above a theater entrance, usually containing the name of a currently featured play or film and its stars.”

In the first half of the 20th century, before information started traveling at the speed of light and advertising became common place, marquees were a major way to draw people into the theater. They’re still used in that fashion today, but obviously don’t have the same importance with all of the other advertising options available.

Think about the body of your article as being a movie and your title being the marquee that will draw people in to read it. Without a compelling title that captivates the reader, it’s likely they’ll leave without ever reading the content you worked so hard on writing. And without carefully positioned keywords, it’s unlikely your readers will ever find your article to begin with.

Creating a Marquee for Your Article That Will Make a Huge Impact

Here are some tips that you can implement to help you create a splash with your article titles:

  1. Start your article title with your article subject.
  2. Avoid starting with “junk words” or conjunctions, such as “a” or “the.”
  3. Try starting your article title with a verb and then rolling directly into a dense keyword relating to the subject of your article.
  4. Consider using two article topic hooks in your article title.

Example: Yoga Moves – 7 Tips To Flatten Your Abs With Yoga Moves

Techniques Used:
Topic hook #1 is “Yoga”
Topic hook #2 is “Flatten Your Abs” and “Yoga Moves”

Are You Writing Keyword-Rich Titles?

Let’s go through a couple of examples to help give you a better understanding if you’re writing titles that are drawing people in, or if you still have some work to do in building your marquees.

Example 1: Television Audio
* This article title is too short to get any hooks, and the reader has to guess what your angle to the topic will be about.

Example 2: Television Audio and Visual
* We’ve now picked up a 2nd keyword, “Visual”, but it still doesn’t explain why someone should read the article.

Example 3: Television Audio and Visual That You’ll Want to Have
* You now have 2 keywords and a reason why someone should read your article. It’s getting there, but it could be even better.

Example 4: Television Audio and Visual Components – 7 Tips to Amp Up Your TV
* Here you provided multiple high-value keywords, gave a reason to read the article and even used a high value keyword as a verb, “Amp.” This is your winner!

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11 Comments »


1
Perry Mink writes:

I look forward to the tips you guys give daily. It makes writing more and more productive for me.

Thanks for the great tips

Comment provided May 24, 2011 at 9:51 AM

[Reply]

2
Ivan Walsh writes:

A few more…

Focus on pain points
Create urgency
Be ultra specific

Ivan

Comment provided May 24, 2011 at 4:53 PM

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3
Gareth writes:

Hi there, an interesting way of describing a title as a Marquee but in the UK it would have a different description, smiler but not quite the same.

1 chiefly British a large tent used for social or commercial functions.
2 North American a canopy projecting over the entrance to a theatre, hotel, or other building.
[as modifier] leading; pre-eminent:
a marquee player
[with allusion to the practice of billing the name of an entertainer on the canopy over the entrance to a theatre]

http://oxforddictionaries.com/view/entry/m_en_gb0501450#m_en_gb0501450

I am not trying to pour water on your description or anything I found to be an interesting way to make your point, and it worked in this article.

Thanks, Gareth.

Comment provided May 24, 2011 at 6:04 PM

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4

Hi There Rob,

Thanks for your info. It is helpful and informative. Have to sharpen my keyword rich skills.

Patti

Comment provided May 24, 2011 at 11:17 PM

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5
Karen writes:

Very good example of a keyword-rich title, very clearly explained. What about 2 keywords joined by a – sign, eg. external hemorrhoids – how to treat external hemorrhoids. Or is there a better way of joining these 2 keyword phrases? Thanks.

Comment provided May 25, 2011 at 6:32 AM

[Reply]

Hi Karen-

There is no hard rule for separating keyword phrases like you laid out above. Testing is always the best option. Try an A/B test where you use a dash to make that separation in a few articles, and then maybe try a colon in a few others and see what your results are.

In this particular case, I don’t think you’ll see a huge difference either way, but in general, testing is the only way to be sure about things. :)

[Reply]

6

I am learning everyday. I want to thank you at EzineArticles for giving people the option and opportunity to take courses. I try to fit in some time per day as I am new and wish to be very good at blogging and putting articles up. I have done all my articles on my web site personal training programs. And I know that takes a lot of time. But in the end is well worth it! Thank you.

Comment provided May 25, 2011 at 4:13 PM

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7

Great tips thank you. I look forward to these tips they are always so helpful to me.
Lisa

Comment provided May 29, 2011 at 7:53 PM

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8
Brice writes:

Thanks for the headline tips. The other EzineArticles writers are missing out on this.

Comment provided June 1, 2011 at 7:03 AM

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9
Elena writes:

Very interesting. I’m always willing to learn how I can improve my articles. Thanks for the information.

Comment provided June 1, 2011 at 1:21 PM

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10
Asim Jofa writes:

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Comment provided October 11, 2011 at 6:07 AM

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