It’s important to remember that the quality of your landing page is a key component in providing a positive user-experience and increasing the likelihood your reader will want to know more about you. To create this positive experience, you must ensure your readers feel it. The less they have to analyze or figure out the how-to, the more positive their experience becomes.
Your readers will, however analyze a weak experience and they tend not to forget. It’s far easier to work on providing the positive instead of guessing what they might want. If you don’t know what your readers are looking for, you must invest the time to find out. Oftentimes the readers don’t even know, so it then becomes your job to find out how to meet their needs. There isn’t a scientific formula that you must follow in building a quality landing page but there are key factors you must consider.
Relevancy: Readers don’t want content on dogs when they just read an article on how to tile a kitchen floor. Link relevancy also means that you must link to a page that provides the most usefulness to your reader. Don’t promise a PDF and make it near impossible to find.
Transparency: Be open about who you are and what you are providing. Don’t hide your affiliate links on a sidebar or play “cloak and dagger” with your intent. Also, don’t add exit pop-ups because their use is rude. If you want your reader to take some kind of action, make it clear and openly share the how-to.
Navigation: A guarantee to reader abandonment is a slow-loading landing page. Be sure your page is fast-loading, works in every browser and delivers easy access to your product or service. Avoid the annoying pop-ups that prevent readers from seeing what you have to offer. Making them work for your products or services is not a friendly start to your future relationship.
Article Rejection-Worthy Scenarios:
- Linking to a site unrelated to the article content
- Duplicating your article content on your landing page
- More than one exit pop-up
- Limited or poor user-navigation or your visitor feels forced to your affiliate page when the intention was not transparent
- Ad-to-content ratio is poor or unbalanced
Your primary landing-page focus should be to provide a positive user-experience. By doing so, you build trust and credibility and your readers will be back for more.