When Jonathan Farrington launched his first article writing campaign back in 2006, he believed in the “more is better” mantra. He felt he needed to submit each of his articles to many different sites in order to get the most exposure.
He admits he started by posting his articles to a total of 180 sites every month. That’s not a typo – 180 sites! He says, “In those early days, I was posting to around 180 sites every month. But, within the space of about eight weeks, I reached the top of a very steep learning curve, and my list had been reduced to around twelve sites – now it is just six.”
Starting a website and blog helped Jonathan reign in his efforts. With his focus on a few partnering sites, he could avoid the “scatter gun” approach of submitting, which wasn’t yielding great results. He says, “I believe it’s essential to select a couple of the most popular sites – which virtually guarantees a higher number of views – and then a few niche sites that specialize in your chosen topic. I am very lucky here because my area of expertise is Sales/Sales Leadership, and I have five or six excellent locations to work with.”
Now, five years later, Jonathan attributes his success to those first tentative steps he took back then. He says, “Everything that I have achieved online can be traced back to publishing my first articles. It brought me into contact with the most significant experts and gurus in my field, and I now work closely and collaborate with all of them. Without the opportunity to read my early work, they would never have heard of me, and my credibility has been established because of my written work.”
Despite taking some time off of article writing recently, Jonathan continues to get traffic through existing live articles. He’s preparing to start a new article writing campaign in 2011 as a “warm-up” exercise leading to the publication of his first book, which is scheduled for the end of 2011.
Jonathan had these tips that he wanted to pass along:
- Jack Of All Trades? – The old saying goes, “Jack of all trades, master of none.” If you spread your writing over a wide variety of topics, you won’t be able to showcase your in-depth expertise as easily. Instead, stay focused on one specific topic or a small number of topics, rather than a huge range. Build recognition in those primary niches, and work your way up that way.
- Don’t Discount Any Experience – If you have experiences from working different roles in the same industry, don’t discount any of the roles you had when you’re looking for inspiration for new articles. Even if your first role seemed insignificant, you may have learned the most about the industry in that position.
- Record Your Ideas – Pick an accessible medium to record new ideas when they come to you. Maybe it’s handy to have a pad of paper, an audio recorder or something else. Whatever you use, just keep it nearby as much as possible for impromptu idea brainstorming.
- Have a Writing Strategy – Keep a schedule and a strategy to continue writing regularly. Evaluate that strategy to make sure it’s helping you accomplish your own goals, and if it’s not working, make changes.
- Use Your Article Reports – The article reports sent out every month provide a wealth of data about the articles on your account. Don’t let this information go to waste. Use it to direct future content decisions.
- Focused Site Selection – The “scatter-gun” approach to article writing, where you submit a single article to hundreds of article directories, is a waste of time. Focus on a few of the best directories to carry your content. Use the time to write completely new articles to add new value to your inventory instead.
- Share, Share, Share – If you have something to share, share it in an article. Don’t think twice about it. Each new idea you put out there opens up a new opportunity to get yourself in front of other experts and eventually become a guru yourself.
Do you consider yourself a guru in your niche? In article writing? Share your own tips to article writing success here, or leave a message for Jonathan.