7 Tips to Increase Your CTR

It can be frustrating to constantly test out new ways to get more people clicking through from your articles to your website. Writing more articles is usually the simple answer, but sometimes there’s just not enough time in the day to write the amount of articles you’d like.

What you can do as an alternative is to steadily increase the performance of each new article you write. In other words, take steps to constantly improve the click-through rate of your articles.

In this video, I’m going to show you seven ways to progressively increase that click-through rate with each and every article you write.

Downloadable Versions:
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Here’s a review of the seven tips from the video:

  1. Provide Great Content – The value of the content could be a reason why your click-through rate isn’t as high as you’d like it to be. If the value of your content doesn’t impress your audience, they’re going to look somewhere else for answers. After all, if readers click away from an article before getting to the end of it, they’re not going to even see your links.
  2. Refine Keywords and Keyphrases – The closer you target your audience with keywords and keyphrases, the better the chances they’ll read your entire article and click on your links to find out more. Find words that clearly define your topic, yet aren’t so specific that nobody would ever search for them.
  3. Write Shorter Articles – We measure the average attention span for most Internet users in seconds rather than minutes. Most readers are looking for value-packed articles under 1,000 words. Opening a page to a brilliantly written 1,500-word article is more likely to scare your readers off than to draw them in. Plus, a shorter article means a shorter trip from the title to your Resource Box.
  4. Make Articles Visually Appealing – Incorporate simple formatting tricks to break up text. Line breaks, bolded subheadings and bullet lists are all quick ways to transform a big block of text into an organized, readable article.
  5. Make Your Resource Box Clear – The Resource Box is not the place to list all of your accomplishments or provide a laundry list of awards. Keep it short and sweet so that your call-to-action and links clearly stand out.
  6. Polish Your Crystal Clear Call-to-Action – Telling your readers what you want them to do and why they should do it is another possible way to increase your click-through rate. If the audience doesn’t know what to do next, you’ll lose them.
  7. Give Something Away – Tell your readers what they’ll get from going to your website. You’re more likely to get them to click through to your site if they know the value of what they’re getting. It could be something simple like a PDF report or special discount coupon, or a complimentary ebook or MP3 file.

Also, monitor the click-through rates of your articles to figure out what’s working and what’s not. Look for those top-performing articles and try to figure out what you did differently to make them stand out. Then, incorporate what you discover into your next set of high-quality, original articles.


J Chase writes:

Good suggestions. Thank you for the information.

Comment provided February 23, 2011 at 10:18 AM


Dan Janal writes:

Excellent info. Some is new. Some is a good reminder. Thanks.

Comment provided February 23, 2011 at 11:17 AM


Michael Dossett writes:

The value of compelling content in this equation is incredibly high. You can have a short, well-targeted, SEOd, visually appealing post, but if the content quality is sub-standard, you’ll never see that user again. Good tips, thanks for sharing.

Comment provided February 23, 2011 at 12:52 PM


Yep, Content is King, but the whole page must be visually appealing to get the reader into the page.
I like to use bold on the first few words of each para, it doesn’t have to be a complete phrase, just enough to grab the eye and lead it further into the article. AND, wouldn’t it be nice to colour (color) it as well.


louise writes:

Thank you, that’s useful information – I am already doing 6 of the seven tips but I’ll deffinately be adding the seventh! ….Louise

Comment provided February 23, 2011 at 1:10 PM


Ray Cassidy writes:

This is an excellent concise reminder of the stuff we should all be doing all of the time. How do you manage to get such a good camera voice going? ;-)
I’d also like to echo Michael’s comment, that the quality of the content is crucial.

Comment provided February 23, 2011 at 2:22 PM


Ray, I’m afraid I can’t take credit for the camera voice … it just kind of happens. =D


Azul writes:

This was so useful. I found a few tips that will really help me with my click through results.

Comment provided February 23, 2011 at 2:53 PM


Karl Joseph writes:

“you guys know how to bring out the best in people and take them to a higher plain thanks!

Comment provided February 23, 2011 at 3:58 PM


Jeff writes:

Great tips! It’s nice to hear about increasing CTR and keeping articles more short and precise.


Comment provided February 23, 2011 at 4:15 PM


Roger writes:

As already said this is an excellent article. Above all quality content a must. Each of these steps can certainly help drive us to be better writers and more knowledgeable in getting higher CTR rates.

Comment provided February 23, 2011 at 6:31 PM


Cheryl D. Jones writes:

Hi Marc, I only recently subscribed to your blog and this is the first that I’ve had the chance to view. Lots of authors must feel that their CTR could be better. I do, too. Your group is the expert on article promotion and I appreciate your instruction. I know I get caught up in day to day activities and when I do get a chance to write an article I often forget certain tips to make it better. I have printed out this article and, now, can keep it close at hand when I sit down to write.
Thanks again….Cheryl

Comment provided February 23, 2011 at 7:12 PM


Robert Klinga writes:

Great info… I like specially the give away part for example a free ebook and always produce valuable and useful content. Thank you. :-)

Comment provided February 23, 2011 at 7:24 PM


Karen writes:

As usual, learned some useful tips from EzineArticles. By the way, are there any samples of good resources boxes with great call-to-actions?

Comment provided February 23, 2011 at 9:49 PM


Jim Peplinski writes:

Excellent tips! Several things I would not have thought of! Well thought out info. Free stuff really does work I am a sucker for FREE.

Comment provided February 23, 2011 at 9:51 PM



Very good post and video. As usual, you provide great actionable tips. Thank you.

Comment provided February 23, 2011 at 10:16 PM


regin out writes:

Writing short paragraphs, giving a personal touch to your writing and using “keyword for anchor text” in the resource box helps a lot.

Comment provided February 23, 2011 at 11:41 PM


Ali writes:

Wow..great tips. I have always wanted to increase my CRT with Adsense, and these are some really great tips.

Comment provided February 24, 2011 at 2:01 AM


John Magento writes:

Great post! I always love to get reminded of the “simple” things we try to forget sometimes.


Comment provided February 24, 2011 at 2:04 AM



Wow, great post, and thanks for the video too, really helps to visualise everything.

Comment provided February 24, 2011 at 3:20 AM


cartmetrix writes:

Isn’t it ironic that we come full-circle back to quality content? The web is a content medium. It always has been.

SEO, keyword optimization, appealing images and video can help you get eyeballs and keep them longer, but without quality content none of that matters.

Bad content will alienate a reader almost as quickly as the rolling banners and flashing text of HTML1.0.

Comment provided February 24, 2011 at 11:55 AM


Bakare O. writes:

This is a great post that will surely impact on my CTR, I got lessons new that I will have to work on. This is already shared and bookmarked for reference. Thanks

Comment provided February 24, 2011 at 1:53 PM


John Orton writes:

Thanks for sharing such a informative post. I always find unique and fresh content on EzineArticles. We must focused greatly on content as we know that “content is king”.

Comment provided February 25, 2011 at 6:16 AM


Sherl Wilsher writes:

Great and practical tips that I plan to use right away

Comment provided February 25, 2011 at 6:02 PM


Dan Elder writes:

Marc, points 5-7 directly conflict with what your editors will allow in an article. I have tried to use these techniques on several occasions, but have had my article(s) stuck in the “problem” bin because they say the information you share in points 5-7 only belongs in the resources box. Anything else is branded (by them) as unacceptable self promotion in the article body. And the editors’ authority is apparently absolute, because they simply will not move an article forward until modifications are made to their satisfaction.
The double standard is very frustrating. :-(

Comment provided February 26, 2011 at 6:24 AM


Dan – I’m sorry to hear that’s been your experience. Something seems amiss, so I’ve asked our Member Support team to look into your case. You can expect to hear from them shortly.



Love these article writing tips. It’s important to consider making the article something the reader WANTS to read and not just write them for Google-juice.

Ronda Del Boccio

Comment provided February 26, 2011 at 10:25 AM


jai writes:

I think 250-300 word articles do better than 400-500 word stuff that are somewhat longer to read..

Comment provided February 26, 2011 at 11:13 AM



Interesting post with valuable insights to consider for article writing, helpful and appreciated.

Comment provided February 27, 2011 at 11:52 PM



Hmm… I have an average CTR of I think 3.5% on my account. I’m assuming that’s pretty low… Can you check out my account & tell me what I’m doing wrong?


Comment provided February 28, 2011 at 3:57 PM


Jonathan – This is something you can do easily on your own. Take a look at the performance of your individual articles and find those that are performing particularly well. Spend some time figuring out WHY they’re performing better and then create your next set of articles using what you’ve learned. If those articles perform better than the previous articles, repeat the process and continually improve your article quality over time. If they perform lower than the previous articles, then reevaluate those top performers to figure out the real reasons why they are working better. Typically it’s subject matter, title choice and keywords that have the biggest impact on article performance.


leigh gilliland writes:

I’m inexperienced at all this, and this was extremely helpful. Thanks!

Comment provided February 28, 2011 at 9:20 PM


Christopher writes:

If we are supposed to now have at least 400 words, does that mean that CTR will drop?

Comment provided March 11, 2011 at 5:28 PM


Christopher – The strongest influence on your CTR is the quality of your articles. The main motivation behind changing the minimum word count was to improve overall article quality. Therefore, increasing your word count should result in improved CTR … theoretically. ;-)


Jim writes:

Marc thanks for the great ideas. I think I will print these out and hang them on the wall for reminders. I think I should use the bold more in the articles, I have not been doing that at all.

Comment provided March 12, 2011 at 9:59 AM


Loddy Micucci writes:

Thank you Marc,
you provide some very good insights on how to improve the quality of your articles. As always the most important is the quality of the article itself and the regularity of the posts that you write. I have found that by writing two good articles each day i am attracting more visitors and improving my ranking continually.

Comment provided February 5, 2012 at 5:41 AM


jeet Das writes:

if i post some useful content but without researching keywords. Can it have Good “CTR”? I don’t think so since i have been doing it for a while. I need to do research before posting article. Do you know any good keyword research tool apart from google?

Comment provided March 25, 2012 at 8:00 AM


Jeet –

One way to optimize your articles’ effectiveness is through the appropriate use of keywords. People use different words when they search for online content. These search terms are called keywords.

Keyword Research tools can help you discover topics that people are currently searching for that are related to your expertise. Use this as a springboard to write articles that directly relate to the topics your potential audience is searching for. Provide articles that answer the readers’ questions in their search query.

Popular Keyword Research Tools:

Wordtracker: Generates keywords for search engine and website optimization.
Keyword Discovery: Compiles keyword search stats from worldwide search engines.
Goodkeywords: Downloadable freeware that queries a number of popular search engines to identify good keywords.

Google Alerts: Email updates of the latest relevant Google results based on your choice of topic or keywords.
Google Suggest: As you type in a keyword, Google offers suggestions and shows the number of results.

Example: “Yoga” when entered into Google Suggest tells me that I should write articles about “Yoga Journals” or “Yoga Journaling”.

Key Insight: While you may be tempted to write only about the most popular topics, also remember that these topics have the most competition within the search engines — meaning, you are fighting against hundreds or thousands of competitors to get the attention of the market to your article.

Perhaps a better strategy is to focus on the middle to lower “tail” of the market by looking at the 50th-200th most popular keywords or phrases from your keyword research and use them as your basis for your next set of articles. There will be less competition for the ‘long tail’ than the short list of most popular terms and key-phrases.

Tip: Look at how your niche keywords may intersect with a holiday or current event. It’s a great way to pick up current interest traffic!

– Marc


jeet Das writes:

Thank you very much Marc. This is just like an giveaway from your Blog. Got some valuable tools from you. Thanks again.


Charles writes:

Thanks For Great Information.
Take good care of your traffic. Your visitors expect some valuable information from you. Make sure you are providing quality content to them. This will increase your visitors’ return back ratio.

Comment provided August 16, 2012 at 12:53 AM



Good Information on CTR , I was looking for this info

Comment provided March 8, 2013 at 9:15 PM


Cherrick Gordon writes:

I really enjoyed reading your tips and I will certainly implement them. I will do more testing and re-reading of my own articles since some of them seem to be performing much better than others.

Comment provided April 6, 2014 at 6:15 PM


Niktar writes:

Whenever I write an article in any directory or blog usually try to make things better and appealing to audience but hardly had I used to consider to make it shorter and visually nice looking. But these articles will surely make me to follow two rules: “Write Shorter Articles” and “Make Articles Visually Appealing”. Thank you all here for good info.

Comment provided April 5, 2015 at 11:43 AM


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