From My Desk To Yours – 23rd Edition

By: Penny, EzineArticles Managing Editor

As an article writer and marketer, one of the primary benefits you hope to gain from your efforts is highly pre-qualified traffic back to your website or blog. Pre-qualified means that your visitors are already interested in your topic, you have their attention and your one-of-a-kind content is making them hungry for more.

What you do with their attention is up to you – just don’t waste it! A little thought can go a long way to converting their interest in your topic into clicks back to your site and, more importantly, conversions or sales. The key is to have links that not only work, but also make sense for your overall article marketing goals.

Here are 3 things to keep in mind whenever you’re including a link in your articles:

  • Is the Link “Linked”? – First and foremost, make sure the anchor text or hyperlinked URL actually works! Scrutinize and test your links to make sure they take your reader to the place you intended them to reach.
  • Choose Anchor Text Wisely – When you choose to go with anchor text, the linked text needs to accurately represent the website it’s linking to. Anchor text needs to live up to the promise it makes. For example, in the sentence:

    Learn more about how to do an oil change on your own car at my website.

    … the link to “oil change” has to go to a page about oil changes. When a reader thinks they’re getting one piece of information and they end up getting something completely different, they’ll lose any trust they had in you.

  • Non-Self Serving Links – If your primary goal is to send pre-qualified traffic to your site, it’s in your best interest to stick to using self-serving links only. Non-self serving links send readers away from your article and not to your site. Think before you link using a non-self serving link because it could cost you a conversion or a sale.

Keep these 3 tips in mind whenever you write and submit any new articles to assure more traffic back to your website or blog.

Leave a comment to share your own thought process when deciding what links to include in your articles.


J Chase writes:

Good suggestions. I do not use non-self serving links for fear of losing a sell.

Comment provided February 22, 2011 at 10:34 AM


Jerome Baladad writes:

thanks for these. something for me to think about, especially on ‘non-self serving links.’


Comment provided February 22, 2011 at 10:53 AM


Nahid Ashby writes:

Thanks. that’s a very good point you’re making. There’s been a number of times when I have experienced disfunctional links in people’s articles and the only thing I can think of is that they are losing out big time!

Comment provided February 22, 2011 at 11:10 AM


Akshaay writes:

A good take suggestion on “Non-self serving links”.

Comment provided February 22, 2011 at 11:15 AM


Jan Smith writes:

Good article Penny. Unless you have decided purposefully to do a public service there is little point in sending traffic away from your own interests!

And I also think there are times when a bit of altruism doesn’t hurt :-) either.

Speaking of links in our resource box…can I make a suggestion please that would help me enormously?

Because I struggle with html code, is there any way that there could be a link icon attached to the resource box so that we just need to underline the words we want linked and then add the the page we want to link to and the link gets inserted like it does on a blog?

If I could submit faster then I can write more articles :-)

What do others think of this idea? Would it help you too?

Comment provided February 22, 2011 at 4:01 PM


Linda Whittern writes:

Whole-heartedly agree with Jan’s points and had independently suggested another idea that would achieve the same goals. Making us struggle with HTML is really not in anyone’s interests!


Jan Smith writes:

Hi Linda,

Sad to hear I’m not alone but relieved too. Thanks for your input.



I see your point with anchor text. I’ll chat with our developers and explore the possibilities. In the meantime, using a plain text editor like Note Tab Light will do it for you as well. :) Thanks for the suggestion. I’ll see what we can do.


Jan Smith writes:

Thanks Penny ~ would seriously appreciate it if you could.

And besides, it would be yet another “Kudos” for EzineArticles and point of differentiation :-) ~and there’s no harm in that!


On a side note, save your resource boxes and you only have to do it once. You have the ability to save up to 3 resources boxes and 12 if you are a Premium member.


Jan Smith writes:

Penny, I would love to be a premium member but just can’t afford it yet. It’s on my ‘dream list’. But you have given me an idea here of how to use my 3 resources boxes better that could save me a bit of time. Thanks!


Akshaay writes:

you should try Genesis frame work. It has good features and is fas while loading.

Comment provided February 22, 2011 at 9:03 PM


SharRon Blackwolf writes:

im so new to this and im still having trouble understanding how everything works?? totally need some advice on where to start…..would anyone help me?

Comment provided February 23, 2011 at 11:24 AM


SharRon – Check out this page: – It’s loaded with FREE article marketing training materials. Another option is to purchase the EzineArticles Formula training program. You can find out more here:



Hello Penny,

Thanks a lot for sharing such a significant thing. I am sure this will give us some extra mileage.

Best Regards

Comment provided February 24, 2011 at 4:35 AM


Linda Whittern writes:

Penny “On a side note, save your resource boxes and you only have to do it ONCE…”

Sadly, not true. Very many (most?) sites have more than 12 pages! Would really, really appreciate your help please in actioning Jan’s suggestion ASAP.

Struggling with the HTML cost me so much time and temper.

Comment provided February 24, 2011 at 3:21 PM


Gabster writes:

I even go as far as creating a custom page on my website, welcoming an ezine reader. This level of personalization can go a long way.

Comment provided February 24, 2011 at 4:22 PM


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