Balancing SEO with Readability

Exploring the key to balancing Search Engine Optimization with readability.

Life is a balancing act. We hear about balanced budgets in the news, a balanced diet from our doctor and there’s a ton of other forces which require balance in our everyday lives.

Even the plots of familiar fairy tales are based on finding the right balance. Think Goldilocks and The Three Bears – Goldilocks had to try the bowl of porridge that was too hot and the one that was too cold before she found the one that was just right.

Article writing and marketing isn’t any different in that we see many situations that require a delicate balance. One of the most challenging balancing acts in article marketing is the one between search engine optimization (SEO) and readability. The ultimate goal is to satisfy the complex and constantly updated search engine algorithms while also producing creative, natural-sounding and readable articles.

In this video, I’ll share the simple key to balancing SEO with readability and go a little more in-depth on what it means for you.

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Expert Author Case Study: Steve Wickham

Today’s Expert Author Case Study introduces us to Steve Wickham, a Christian minister and Registered Safety Practitioner, with a passion for coaching and encouraging people to soar to a higher value of their potential.

Steve shares his wisdom primarily through articles in the Self Improvement category. His specific passion is divining the issues of life balance and purpose and helping others discover the spiritual person within each of us.

Years of experience online and offline in his field have helped Steve position himself as a positive force and a source of inspiration for his readers. As part of our ongoing Expert Author Case Study project, we asked Steve to share insights from his own article writing and marketing experiences.

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Alternate Author Names – A “How To”

Stay on the right path by managing multiple brands.

It happens to everybody.

You’re in the groove and generating a steady stream of article ideas in your primary business-related niche, when suddenly you realize there are a ton of other unrelated niches that you know a lot about and you’d like to explore more.

You’re not alone. We each have a very diverse range of knowledge based on our work life, hobbies and other interests. You write about health insurance because of your business, but you’ve also owned a dog most of your life, so you want to share what you know about them. Oh, and you’ve raised two kids so you have some parenting advice to pass on, as well.

Coming to the Crossroads

That brings us to the “crossroads” that many people reach during their journey as an Expert Author. You can either (A) stick to your primary niche and continue to climb toward becoming the top author in that niche or (B) spread out your talents in new niches and promote other web properties.

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How to Get Higher Returns From Your Articles

Four ways to help your articles grow to their full potential.

Article writing and marketing is kind of like gardening, and individual articles are like the plants in the garden. Neither process can be completed successfully with a “Set it and forget it”-type mentality. Care and attention are required to help articles (and flowers) grow to their full potential.

Sometimes you need that little extra bit of help getting articles placed in front of the right people, and other times you just want to stretch your content and share it on multiple platforms. Either way, it can be worth the extra effort to maximize the returns you’ll get from each article.

Check out this video to discover specific things you can do to get more out of existing articles.

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Avoiding Account Suspension

Imagine if you will …Account Suspension Graphic

You’re feeling good. You woke up this morning refreshed and ready to go. You made your favorite coffee and everything in the world appears aligned. You made a pact with yourself to dedicate a few hours to increasing your website traffic by writing several new articles and submitting them to EzineArticles.

So with great gusto, you start typing out your first article. You edit it and think to yourself while proofing, “I’m good.” This article is GREAT and I’m going to get SO MUCH TRAFFIC from it.

So with your good mood still intact, you switch over to your member’s interface and BAM! A message is displayed for you: “Your account has been suspended from future submissions. This means you will not be able to submit any new articles until your account is restored to good-standing. Please contact us with any questions.”

All of sudden you feel everything come to a halt. While stepping aside from your computer you tip over your coffee into your keyboard and sparks fly. Your prior sense of greatness turns into confusion as your mind scrambles to figure out why your account was suspended.

Have you been there? If you have, understanding these seven common errors will help you make sure it doesn’t happen again. If not, you should still continue reading so you can make sure account suspension never happens to you.

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Dreaming of Highly-Targeted Traffic?

Don’t just dream of highly-targeted traffic, live it.

The #1 way to get more highly-targeted traffic to your website is to write and submit more new articles to directories like EzineArticles. Each article is a new access point that can help interested readers connect to you and your business.

With all else equal, a set of 10 articles consistently outperforms one article by itself in just about every statistical category. Although this traffic equation rings true, for many people it doesn’t do complete justice to the topic. For example, if you’re writing under time constraints, you’d want to know how you can become a more efficient and effective writer.

With a little extra effort on your part, the “More Articles = More Traffic” equation can be tinkered with to your advantage.

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Article Writing and Marketing Tips to Retweet

Every month @EzineArticles provides well over 100 useful tidbits of information, fun facts and training – We’ve gathered some of the best ones from January right here. Retweet any (or all!) of them to enhance your article writing and marketing efforts.

Just CLICK on to auto-populate your Twitter status field.


EzineArticles Tips and Training Snippets:

  • Stand Out: Your article must showcase your originality, or you’ll lose your expert status fast against other authors.
     
  • Lure in your audience, but do NOT mislead them. Articles fall short when they fail to meet the reader’s expectations.
     
  • Mystery leads to disappointment: Don’t be mysterious with your title and summary – tell your reader what to expect.
     
  • Your readers’ time is as precious as yours. Give them only one clear call-to-action so they know exactly what to do.
     
  • Do a little surfing of your own. Note headlines, styles and topics that attract you – integrate them into your own writing.
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Quick Case Study: Carole Galassi

The 22nd edition in a series of posts that highlight one Expert Author who has achieved success by doing one thing exceptionally well.

Carole Galassi is dedicated to writing and submitting articles on a weekly basis.

She considers her dedication to consistency her “secret weapon” when it comes to following through on her article writing and marketing strategy.

She says, “[Writing for] EzineArticles is not just something I do sometimes, it is incorporated into my schedule as a must do!”

Scheduling helps Carole keep article writing at the forefront of the marketing plan for her own business, Creative Media Web, a California-based web development company. The company specializes in SEO, e-commerce, content management, graphic design and church and real estate website design.

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Generating Great Content vs. Promotional Hype

Staying on the correct side of the line.

Although it can seem a little blurry at times, there’s a fine line separating great content from promotional hype.

Articles that review a product in a fair and unbiased way can provide a ton of value for the reader, so they are allowed and encouraged. However, if the review is coming from someone connected to the product in any way, the review will be considered biased and it won’t be accepted.

In this video, I’m going to focus on the line between great content and promotional hype and give some insights on how you can stay on the correct side of it.*


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Ensuring Your Articles are Original and Informative

4 key questions to ask yourself before you submit your articles.

A while back, we shared a video series called the Top 10 Reasons for Article Rejection. It covered the top 10 reasons why articles are rejected.

In that video series, our goal was to identify the most common reasons why articles aren’t accepted into the EzineArticles database and how to avoid making those errors yourself.

As with any “Top 10” list, there has to be a #11 that didn’t quite make the cut. With that said, we dedicated this post to that very rejection: Lack of Original or Informative Content. We did this for a couple of  reasons, one being that the rejection is far more common today than it was in the past and if I have to venture a guess, it is running very close to those on the list and secondly, I believe it warrants discussion as we receive many questions on these rejections and we’ll share them with you throughout this post for you all to learn from.

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