Traffic is a Good Thing

Getting stuck in traffic doesn’t have to be a bad thing.

Isn’t it ironic that you try so hard to avoid heavy traffic while driving in your daily life, but on the Internet things are exactly the opposite — you spend a good chunk of your time trying to figure out how to find yourself in the middle of more of it.

The real question is how do you go about driving more traffic to your articles?

Creating article titles that will drive a ton of traffic to your articles was another hot topic inside the EzineArticles Formula’s first class, so I wanted to give you a few tips you can start using today.

Five Tips to Creating Article Titles that Will Maximize Your Traffic Results:

  1. Let EzineArticles Do the Work for You – Inside your Member Interface, under Author Tools, you will find the option, Title Suggestions. EzineArticles has over a decade of experience, and we’re using terabytes of data to come up with titles for you. This could be the “golden ticket” you’ve been waiting to find.
  2. Use a 3rd Party Service to Find Great Keywords – Finding good keywords to incorporate in your articles can make the difference between people detouring around your site and opening the highway to new visitors. Services like Google Insight, Google Suggest, and will provide you with the most popular keywords used in searches.
  3. Use Benefit-Oriented Keywords – From your list of potential keywords, pick those that are most benefit-oriented to your readers. For example, if you have a choice between learn and discover, go with discover. Often times, “learning” is associated with work, whereas “discovering” is viewed as fun exploration.
  4. Use the Long Tail to Successfully Position Your Articles – At the head of the keyword distribution curve, you will find the most popular keywords used in searches. Toward the tail end, you will find the more specific keywords that are used less in searches. If you only use keywords toward the head, you may find your articles lost in the abyss of the Internet.
    On the other hand, if you exclusively use keywords near the tail, you may find there isn’t enough traffic to pull from. The trick is finding the right balance and using keywords that span across the entire long tail. Write between 20-30% towards the head of the tail to keep yourself in the game by writing that perfectly-optimized article that’s viewed by 1000’s, and write the remaining 70-80% for the middle of the long tail to pick up some traffic in a less competitive area.
  5. Don’t Use Special Characters in the Title of Your Article – For best search results, stay away from using tildes, asterisks, quotes or any other related characters. If you include them, you may confuse the search engines.

There you have it. These five tips will help you generate a traffic-filled highway towards your site.

Sign up for The EzineArticles Formula’s second class starts tomorrow!

If you have an interest in discovering a ton of tips and secrets that allow you to take your article writing and marketing efforts to new heights, enroll in The EzineArticles Formula tomorrow, January 20th, starting at 12p.m., CST at

I’ll see you there!


Vivek Parmar writes:

traffic traffic traffic more traffic i need on my blog that’s a dream of every blogger and every blogger starts with this objective but this requires a lot of hard work.
Big Pilars are not in one day, it needs a lot of hardwork to convert a small venture or project into a big success.

For newbies they don’t know seo, didn’t know about anything keywords but after sometime they know everything.

For getting high traffic perfect title having containing anchor text + keyword research (which keyword bigger sites are using) + networking with people and finally great content with regular updates. All these things help you to drive a ton of traffic in no time

Comment provided January 19, 2011 at 10:19 AM



Very great points in this, especially about the inbound links. They are crucial to seo!

Comment provided January 19, 2011 at 10:57 AM



Very nice! Here you must break all traffic signals!

Comment provided January 19, 2011 at 11:21 AM


Jerome Baladad writes:

I like these tips – they’re very helpful, particularly # 4.

All the best in 2011

Comment provided January 19, 2011 at 4:08 PM



Long Tail is perhaps the only strategy left out from the above, which I never gave importance so far.

Comment provided January 19, 2011 at 6:17 PM


Shweta Yadav writes:

Yeah. We all need traffic. and more important is targeted Traffic. there is no use getting a lot of traffic which has no relevance with your website. So targeted traffic is very important.

Comment provided January 19, 2011 at 8:09 PM


Naveen writes:

Excellent post Rob.
Would appreciate more posts on the SEO aspects of article writing including examples.


Comment provided January 19, 2011 at 8:50 PM


Karen writes:

Great tips as usual from your team. Great help indeed for someone like me who is new to SEO etc. Looking forward to more tips. Thanks.

Comment provided January 19, 2011 at 11:48 PM


steve wanjie writes:

I have learned a lot from you guys. Small things that make a difference such as using ‘discover’ instead of the word ‘learn’. Very view people will discover that important trick on their own. Like it!

Comment provided January 20, 2011 at 1:46 AM


Larry Nabiong writes:

I really appreciate this wisdom. Great work from great people. Keep up the good work.

Comment provided January 20, 2011 at 5:30 AM



I regularly use one dash (-) in the Title. Does a one-dash a special character that we should avoid?

Comment provided January 20, 2011 at 6:33 AM


The dash (-) is one of the few allowable special characters in the title.



Don’y forget to send links to your articles. This will help in the search engine rankings.

Comment provided January 20, 2011 at 8:56 AM



Great points. I certainly will be looking at using EzineArticles a little bit more to keep my traffic trending upwards. And I do agree that frequent posting and great content is very helpful, at least, it will help with repeat visitors.

Comment provided January 20, 2011 at 8:26 PM


John Mayer writes:

True. Unlike the driving traffic we all strive to avoid, getting targeted traffic through a website is the only option for generating revenue!

Comment provided January 21, 2011 at 2:47 AM


Kevin Timothy writes:

Tip number 4 is so overlooked. Article writers still are using these 3-4 word article titles and end up shooting themselves in the foot.

All of your work can be made void if you don’t take your titles more seriously. Great tip, eZine!

Comment provided January 22, 2011 at 2:43 PM


Ron Borg writes:

Pay a lot of attention to medium and long tail keywords since these will be better prospects for your product or service than more general keywords

Comment provided January 22, 2011 at 3:43 PM


Michelle Pastorek writes:

Thanks for the info. Sorry I missed the class, please let me know when another will be held.

Comment provided January 26, 2011 at 12:44 PM


Michelle, you can sign up right NOW! The class is currently in its open enrollment period. :-)


Rob, Director of Online Education writes:

Michelle, to add to Marc’s post, you can enroll in The EzineArticles Formula and learn all about the techniques, tips and secrets that will take your article writing and marketing efforts to new heights by going here:

Class starts on February 1st.

I hope to see you there:)


Sigang McGough writes:

Thank you for valuable tips. Spending time crafting an irresistible headline is time well spent.

Comment provided January 30, 2011 at 1:40 AM


Joseph Dabon writes:

I always have a problem understanding what a “long tail keyword” is. Can you give me an example?

Comment provided February 3, 2011 at 7:14 PM


Joseph, Here’s a great Blog post that should help you better understand the long tail concept:


yodz writes:

I’m browsing for some SEO stuff and I found this article. I can say that this is the most concise and helpful so far. Very easy to understand.

Comment provided February 3, 2011 at 7:23 PM


Dan Reed writes:

Thank you for a great post on driving traffic and I see very familiar names that obviously utilize EzineArticles here as well. Traffic is definitely one of the most revered results one can achieve by learning the many, varied aspects of seo. It sometimes seems like a huge mountain to climb, but in the end, you find satisfying victory from those efforts.

Comment provided February 4, 2011 at 12:37 PM


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