Expert Author Case Study: George Lockett

Today’s Expert Author Case Study introduces us to George Lockett, an Expert Author with over 30 years of experience in the personal development niche and who is currently focused on meditation, yoga and spiritual healing.

George channels his own source energy and his understanding of the interconnectedness of the world to share his knowledge. His positive attitude keeps him inspired and acts as a source of creativity for writing.

He also used that inspiration to write the book A Journey Into the Self: The multi-dimensional nature of being human. For George, article writing and marketing is a way to share his expertise with a growing number of people who look to the Internet first for answers.

As a part of our ongoing Expert Author Case Study project, we asked George to share his own thoughts on article writing and marketing.

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Get Higher Returns on Existing Articles

Taking steps to nourish your existing article inventory.

Article writing and marketing is a powerful tool for generating interest and buzz in your business, but keep in mind that the minute you finish writing an article and submit it, there are extra steps you should be taking to ensure the success of that article.

Think about it like this: When you’re planting vegetable or flower seeds, do you dig a hole, drop in the seed, cover it up and forget about it? Not likely.

You cover the seeds with soil, then nourish and take care of them with water as they build their roots and spring from the ground. If you want to get the best possible results with flowers, you can’t just set them in the soil and forget them.

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From My Desk To Yours – 20th Edition

By: Penny, EzineArticles Managing Editor

We like to refer to spun articles (those created using spinning software) as “Word Salad.” These articles are a garbled mess as they lose their meaning after having their words chopped or changed in an attempt to display a new article.

You will find spun articles are generated manually or automatically by using software. Spinning content is an attempt to manipulate the search engines by replacing words in the article to avoid a duplicate content penalty.

These article types are ugly. They don’t make sense and they are NOT unique. So what do they look like?

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Quick Case Study: Steve Selengut

The 18th edition in a series of posts that highlight one Expert Author who has achieved success by doing just one thing exceptionally well.

Steve Selengut has built up his article inventory by using 1-on-1 interactions with real business owners as inspiration.

Steve’s passion is helping investors overcome the many challenges they face. When a solution or strategy he’s shared works for his audience, he is driven to write even more.

Steve says, “I want my readers to love the content based on their ability to understand and use what they have read. I don’t want readers; I want people to use, apply and enjoy what my articles contain. I’m in the business of helping people (in part through articles), not in the business of writing volumes of articles. When a new topic is identified that a business owner would benefit from, I write on it.” He continues, “I write long articles, sometimes up to 1,200 words, as quality of my articles is more relevant than sheer number of articles.”

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EzineArticles Formula Update


EzineArticles Formula is now $997 $397 USD until December 14th, 11:59PM CST.
[Buy NowLearn More]

The Details:

The market is always right … I don’t necessarily have to agree with it, but I always believe the market is right.

Back in September when we began planning for the release of the EzineArticles Formula, I knew we wanted to put together the most comprehensive training program we’ve ever done to date. To that end, I enlisted a dozen people from our respective teams plus hired a full-time Director of Online Education. They spent two full months putting our best foot forward to help our clients maximize their return on time invested in article writing and marketing.

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The EzineArticles Formula Debuts Tomorrow!

Now includes 5 FREE WEEKS of Premium Membership!

Recently we’ve been sharing bits and pieces of information about the 10-module, step-by-step training system designed by the article marketing coaches here at EzineArticles. Tomorrow is the day you’ll all be able to start ordering this A-Z article writing and marketing training system.

From day one, our goals with The EzineArticles Formula have been to help new authors get started with their article writing and marketing efforts and help those in the beginner-to-intermediate stages take their efforts to new heights. If you fall into one of those two categories, this package is for you.

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Article Writing and Marketing Tips to Retweet

Every month @EzineArticles provides well over 100 useful tidbits of information, fun facts and training – We’ve gathered 29 of the best ones from November right here. Retweet any (or all!) of them to enhance your article writing and marketing efforts.

Just CLICK on to auto-populate your Twitter status field.

EzineArticles Tips and Training Snippets:

  • Diversify your audience by writing from different points of view: the insider vs. the outsider and his vs. hers.
  • Repurposing reminder: Remove promotional content and references to pictures or tables. Or ‘In this blog’ language.
  • Writing Tip: Keep your article simple, eliminate unnecessary words and write what you know. Be unique.
  • Article Writing Tip: Use descriptive language to paint a picture for your readers. Show them, don’t just tell them!
  • Dress your article to impress your audience – Your article should captivate readers and deliver great unique info!
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Expert Author Case Study: Jan Verhoeff

Today’s Expert Author Case Study introduces us to Expert Author Jan Verhoeff, who writes for a variety of different business entities and specializes in branding and marketing businesses online.

A lifetime of experiences in the marketing industry has given Jan a solid understanding of the constantly-evolving nature of her industry. She takes that understanding and uses it to write articles to add to her growing article portfolio.

Jan admits that she’s a writer by nature. If you couple that with her love of telling stories, you get the recipe for an article writer and marketer who loves what she does.

As a part of our ongoing Expert Author Case Study project, we asked Jan to share her own thoughts on article writing and marketing.

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Methods for Saving “X” Article Template

Definition: Saving – The act of protecting something from loss or danger. Usually a resource like time, energy, money, etc.

Life requires a constant balancing act of a variety of resources.

Consider, for instance, three important resources: time, energy and money. In order to save one type of resource, we usually have to give up another in its place (e.g. devoting time to finding deals on consumer goods, spending money on a lawn-care service to save you the energy of doing yardwork, etc.).

Well, today we wanted to give you this article template to save you the time and energy it takes to generate a new article idea. The template will help you focus on sharing your own saving techniques with your readers.

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