2 Minute Approval Tips: Enrich Titles with Keywords

Episode 10 of the “2 Minute Approval Tips” video series. We’ll make this quick!

For the most part, this 2-minute video series is made of specific checking points that’ll keep your articles within our Editorial Guidelines and prevent them from being rejected. That means we’ve included tips to keep you on track in the submission process so each article is accepted on the first submission.

In addition to that, this episode will also help you improve your article marketing campaign by getting the most out of individual article titles.

The article title is one of the first things that potential readers see before they read your article. The title you write can make or break your chances of your target audience finding your article and reading it. If your target audience is searching for content in your niche and they get search results that include a variety of articles and sources, the title is one way to make your article stand out.

In today’s episode, I share how to enrich your titles with the right keywords. This is one crucial step in the process of making your article relevant to your target audience.

Downloadable Versions:
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Quick Case Study: Brandi Armstrong

The 16th edition in a series of posts that highlight one Expert Author who has achieved success by doing just one thing exceptionally well.

Brandi Armstrong is an experienced business owner. Her focus is on providing small and home-based businesses with telecommunications solutions designed to enhance their professional image and help them work more efficiently.

As a small business owner herself, Brandi deals with the challenges of working in a hyper-competitive industry every day.

She uses her writing to share the experiences of meeting and overcoming the common challenges she faces. Plus, she uses the experiences to create the best possible business solutions in her line of work.

Trust in Quality

The key to Brandi’s success has been her ability to focus on consistency and quality in her writing. She understands that giving readers positive experiences with her content 100% of the time builds their trust, and that trust is the foundation of a solid business relationship.

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Overcoming Your Own Objections

Article marketing works – so what are you waiting for?

If you’ve spent any amount of time on the EzineArticles Blog, you know that making article writing and marketing part of your overall marketing strategy is a smart decision. Yet surprisingly, many people who frequent this Blog still haven’t fully embraced the benefits of article marketing.

We’ve heard a lot of different reasons why they’re hesitant to fully commit to an in-depth article marketing strategy. Some have merit, but most are based on myths or misunderstandings about the reality of article marketing. Here are the top 4 objections we’ve heard over the years and the reality behind the misconceptions:

Objection: “Article marketing takes too much time.”
Reality: All good forms of marketing take time. Yet when you start to see a return on your time investment, it all becomes worthwhile. You will also find that once you gain some experience with article marketing, your time investment will drastically reduce.

Objection: “I don’t know how to get started with article marketing.”
Reality: Getting started with anything can be a daunting task if you’re flying solo. The good news is that you don’t have to do by yourself; EzineArticles can help accelerate your learning curve. We’ve developed a great suite of writing tools and resources on our website, and with your help, we’ll continue to develop even more that will benefit you in the future.

Objection: “I have to be a Search Engine Optimization (SEO) expert to really reap the benefits of article marketing.”
Reality: We hear this on occasion here at EzineArticles, but it just isn’t true. Sure, there are a few SEO techniques that will help you gain additional exposure, but it isn’t rocket science, and can easily be learned in a short period of time.

Objection: “I’ll be penalized for duplicate content.”
Reality: Some Expert Authors worry that they’ll be penalized by search engines if they reprint their content on multiple platforms. Search engines created the ‘duplicate content penalty’ concept a decade ago to discourage webmasters from duplicating the same content on the same site (rightly so). They only want to display the best article for each search query – which means, they have become very efficient at determining which article delivers the best result for their user without including identical articles in the search results. If you re-write your articles, or at least make changes to your articles before submitting them to multiple sites, you will greatly increase your chances of having the search engines re-index your articles, and will avoid the dreaded “duplicate content penalty”.

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Member Support – Taking Your Questions with a Smile

From left to right: Scott, Ben, Karen, Vanessa, Jenna

Member Support plays a crucial role in the successful operation of the EzineArticles platform.

The team of 5 assists members daily with a wide range of email-based questions.

In the last month, the team responded to about 10,000 inquiries from members on things ranging from account management to individual article status and many other topics.

There are plenty of author resources and tools on EzineArticles to help sort out those types of questions (e.g. Author Tools, Editorial Guidelines, the Blog), but Member Support is the easiest way to get personalized responses to your specific questions.

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Bringing It All Together

We’ve added this EzineArticles team member just for you!

Over the past decade+ our team has delivered hundreds of educational tools to help you write and market yourself and your business with quality original articles.

However, I’ve often heard from our members that we either provided too much content or didn’t provide enough of a road map from A to Z. It’s also equally important that you know how to use the tools and are able to put them to use in the most efficient and effective manner possible.

Over the years, we’ve listened to your feedback and provided training on everything from utilizing our suite of writing tools to integrating social media into your overall strategy. Anytime you brought us a training need, we answered it with a combination of blog posts, videos, newsletters, and emails – not to mention a multitude of teleseminars and webinars. As a result, we’ve amassed an incredible wealth of knowledge on the topic of article writing and marketing … 11 years worth of expertise and experience!

The trouble is that nobody has ever taken the educational materials, along with the data gained from 50 million monthly visitors, and combined it all into one start-to-finish article marketing system designed solely for your benefit … until now.

The New Kid on the Block

Meet Rob Charles, the newest member of the EzineArticles Team. As the Director of Online Education, Rob’s been charged with doing something that’s never been attempted before: Creating an article writing and marketing training system based on the proven EzineArticles formula. A step-by-step program, designed for both newbies and veterans alike, that literally walks you through everything you’d need to know to become a true article marketing whiz. This will be a fee-based program for those who want to maximize the return on their time.

In the next few weeks we’ll be rolling out this new training system and making it available to all of our members. We’ll also continue to provide an ongoing stream of free training, just like we always have. Sticking with that theme, I asked Rob to share a few tips that’ll help get you started right now.

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From My Desk To Yours – 19th Edition

By: Penny, EzineArticles Managing Editor

No matter what level of experience you have in article writing and marketing, you’re probably familiar with the concept of the Resource Box.

You know, the place where you share information about yourself and work in a “call-to-action.”

It’s your “TAKE” from the article and where you get a chance to develop more of a relationship with your readers.

As we’ve mentioned in previous posts, the Resource Box is probably the most powerful tool in your article marketing toolbox. Effective Resource Boxes share:

  • Your full name
  • A link to your website in URL form
  • Your unique selling proposition
  • One specific call-to-action

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Expert Author Case Study: Madan Singh

Today’s Expert Author Case Study introduces us to Expert Author Madan Singh, who uses his experiences in both the private and public job sectors to work through challenges in his writing.

Madan is a well-traveled Indian Air Force veteran and former leader of several multinational groups.

He started writing for EzineArticles in 2007 and uses his vast array of life experiences to direct his writing.

As part of our ongoing Expert Author Case Study project, we asked Madan to share his thoughts on article writing and marketing.

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