Quick Case Study: Beverleigh Piepers

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The 17th edition in a series of posts that highlight one Expert Author who has achieved success by doing just one thing exceptionally well.

Beverleigh Piepers likens the process of writing and submitting articles to talking to people. They’re both a means of communication to make real connections and explain to people the “real deal” about issues, except articles have the scale to reach people worldwide.

Beverleigh has a desire to have a real impact with readers that could save their lives. This desire has motivated her to write many articles on living with diabetes and treatment options.

According to Beverleigh, “I want type 2 diabetics to have a better life, be really informed about their condition, and know where they stand. I think [my articles] attract type 2 diabetics who are looking for answers they’ve had trouble finding elsewhere. It’s great when I hear one of my readers has told their friend to sign up to receive my articles.”

If that wasn’t motivation enough, Beverleigh has also accepted and completed several writing challenges, including #HAHD.

Looking For Article Inspiration

She gets her article ideas from a variety of sources. “I listen to people, see what it is that they’re confused about, what questions they’re asking, maybe I hear of something relevant in the news. If one diabetic wants an answer so will thousands of others,” she says.

Spreading Knowledge

Although a lot of her own experiences have helped give her one-of-a-kind insights into certain topics, she makes an effort to stay committed to writing on a wide range of topics. “[My writing is about] giving my readers what interests them, what affects their lives … not just what interests me,” she says.

The thought of her knowledge and insights spreading to an ever-growing audience, and making a real difference for them, makes writing articles very special for Beverleigh. That is, so long as she has fresh, high-quality article ideas to move her writing forward.

Beverleigh passed along these (7) tips to help you move your writing forward.

1. Don’t Limit Yourself in Your Learning – Every day, try to learn at least one new thing about your niche. That knowledge really accumulates over time; whether it be over a month, 3 months, a year or more.
    
2. Make a Schedule – Start by trying to write just one article a day. Over time, it’ll become so natural that you’ll have withdrawal symptoms if you miss out on just one day.
    
3. Be Open to Sharing – When you keep the lines of communication open with your readers, you have a chance to communicate with a very diverse group of people. We all develop questions and your wisdom can help so many people answer those questions.
    
4. Take One Step at a Time – You may want to learn everything you need to know to be successful in article writing and marketing in a very short time, but there’s a lot to absorb. Just take the process one step at a time and have fun doing it. Don’t feel intimidated by the people around you if it seems like they know a lot about article writing.
    
5. Make a Real Impact – Write about things that you are already passionate about. It’ll make coming up with new article ideas and interacting with your audience a whole lot easier.
    
6. Stay Relaxed – Don’t get stressed about coming up with new article ideas. Put down your thoughts on paper whenever they come to you. Then, take those thoughts and turn them into full-scale articles.
    
7. Be Conscious of Your Audience – It may not be obvious to readers why your information matters to them. Make it clear in your writing exactly how your article can help them.

Take these tips and use them to move your own article writing and marketing campaign forward. Also, leave a comment for Beverleigh. She’d love to hear from you.

Posted by Marc, Product Marketing Manager on November 26, 2010 at 9:15 am | 6,288 views