7th Episode in the “2 Minute Approval Tips” video series.
This series is designed to help get your articles approved on the first submission. We’ve looked at past submission records to find the most common reasons why articles aren’t approved on the initial try. Since we know your time is precious, we’ve compressed this information into individual 2-minute videos.
When used effectively, search engine optimization is one of those things that can really elevate your article marketing efforts to the next level. Because search engines use keyword relevancy in their ranking algorithms, crafting each article around a specific set of keywords and phrases is a great way to get noticed by search engines. However, if you constantly repeat keywords or phrases too much, your article will appear spammy and won’t be easy to read. Remember that clear, easy to understand language is the most effective way to communicate your message and build a reputation for quality content.
Your writing goals should include crafting each article around specific keywords and communicating your message clearly. In this “2 Minute Approval Tips” episode, I’ll share how to write search-engine-friendly content that isn’t stuffed with keywords.
If you don’t have two minutes to spare, here’s a quick recap of the seventh “2 Minute Approval Tip”:
- Interrupting the Flow – Placing too many keywords in an article can interrupt the flow of it. Search engine optimization is important, but providing content that can be read and understood by your audience is more important.
- Maximum of 2% Keyword Density – For every 100 words, your keyword may be repeated only twice. Aim for 1% – but if you have valuable content, you will be allowed to be in the 2% range.
- Submit Form Will Guide You – If your article repeats the same keyword a lot, the article submission form will alert you that the keyword density of the article is high. You may not be able to submit the article when this warning is showing.
- Read Aloud – To avoid writing articles that sound keyword dense, read the entire submission aloud before submitting it. This will give you a chance to step back from the piece and observe the way the words work together. If it doesn’t sound right, make changes.
To check out the entire “2 Minute Approval Tips” series, click here. Put this and all the other “2 Minute Approval Tips” to good use when writing your next set of quality, original articles.
Also, leave us a comment to share one of your own approval tips for using keywords effectively.