With these tips, gain laser-like accuracy when writing articles for your target audience.
Effective writing starts with knowing your audience and communicating to them in their language. When your audience gets the sense that they are being spoken to directly, they’ll understand the message better and be more likely to consider your advice. In other words, they’ll get the sense that your article was targeted at them with laser-like accuracy.
When you understand who your readers are, you come closer to connecting with them through the written word. With this connection comes trust and credibility that’ll have the audience continually coming back to you for more.
Here are 3 tips for writing laser-targeted articles for your audience.
- Consider Knowledge Level
Know the knowledge level of your audience. This level dictates the amount of industry lingo and detailed information allowable in an article. Keep in mind that the information included in each article will make it uniquely suitable for a specific audience. Including more advanced information might mean the average reader will have a hard time understanding the content. However, the industry experts in your niche may find a lot of value in this content. If you write more general content, the industry experts will be bored, but the general public will be more likely to understand the content. To take advantage of this fact, write for your ideal audience.
For a more diversified readership, write separate articles for each of the different knowledge levels. The goal is to make your target audience feel like they are being spoken to directly.
- Manage Expectations
Manage what you expect of the reader when introducing fresh ideas or concepts in each new article. If you were writing about putting up a “do-it-yourself” fence around a backyard, you’d explain how to do so with things that can be found in the typical household (hammer and nails, non-commercial construction tools, etc.). Expect the average “do-it-yourselfer” to have more complex tools than they have, and you’ll leave them frustrated. However, a situation like this provides a unique opportunity for you to use creativity and come up with alternatives. For example, if you feel the “do-it-yourself” task may require the purchase of an expensive piece of equipment, you might offer alternatives to purchasing, like renting, borrowing or other creative alternatives. Otherwise, your readers might end up making a poor purchasing decision on their way to getting the job done.
- Stay In Touch
Article writing and marketing isn’t designed as a method of two-way communication, but listening to your audience is a great way to stay in touch with them and identify your target audience. The key is to search for clues as to who is reading your articles. This includes asking for comments or feedback on what you’ve written. Then, use these clues from your core readership to enhance your writing.
Also, stay in touch with the natural environment of your niche. Writing original content that is relatable to the audience is a whole lot easier when you use that environment to inspire new ideas.
Incorporate these tips when writing your next set of quality, original articles to ensure you’re writing for the correct target audience. Leave a comment to share your own tips for learning about your audience and staying on target.