Quick Case Study: Julie-Ann Amos

The seventh edition in a series of posts that highlight one Expert Author who has achieved success by doing just one thing exceptionally well.


Julie-Ann Amos

Status: Platinum
Member Since: Aug 15, 2006
Location: United Kingdom
Active Articles: 317
Article Views: 99,760


Julie-Ann Amos is a UK-based HR and management consultant. She has more than 12 books in print in over 20 countries on business, management and personal development subjects. She has written for magazines, newspapers, websites and for a variety of clients. In addition, she’s the author of the UK’s Institute of Management standard text and runs Exquisite Writing.

Yet, Julie-Ann isn’t your ordinary Expert Author. As a matter of fact, by her own admission, her articles can occasionally be downright wacky. “We’re all individuals and take varied approaches to article marketing,” she says. “I like to write about a wide variety of topics, from the wacky (pubic hair styling or sex in space) to the conventional (investment advice and management topics). You’ll find quite an array of different topics in my EzineArticles feed!”

One glance at her article titles will give you an idea of her offbeat choice in topics. “I try to think about what people would find interesting,” she says. “If no one wants to read the articles, they’re not going to do much for me or the readers. I do a bit of keyword research (to help people find the articles), topic research, and then try to help people understand something new or solve a problem. I also write about what takes my fancy at a given time – e.g. sex in space or space tourism. Let’s just say I have an eclectic train of thought.”

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