Discovering the importance of asking: “What is the life expectancy of this article?”
Article Marketing is one of the best ways to get a continuous and never-ending stream of targeted traffic back to your website or blog – month after month, year after year. Every article you write should continue to work for you by attracting readers, even if the article was written and published several years ago.
In this video, I’ll share with you both the hows and the whys of writing what we refer to as “evergreen articles“.
Now you’re probably asking, “What are evergreen articles?”
Think of it like this: Evergreen trees are always growing; constantly getting bigger and providing new life season after season, year after year. Evergreen articles are the same in that they’re always bringing new traffic to your site season after season, year after year. Evergreen articles contain evergreen content, which is information that will be relevant today, tomorrow, next month, next year and hopefully next decade.
Smart authors write evergreen articles because they’re ultimately more beneficial to readers than non-evergreen articles. The content and information stays accurate and valuable – which means evergreen articles will typically out-perform articles that cover more trendy topics.
Writing evergreen articles is a great way to increase your return on investment because these articles will be generating traffic for years. Plus, publishers prefer evergreen content. Your articles might live for years on a publisher’s website … which could result in massive amounts of traffic back to your site. For a great example of this, check out the video at about 3 min. 30 sec. from the start.
Recognizing Evergreen Content:
- Evergreen content is not trendy.
- It focuses on the fundamental concepts for a particular topic.
- The information provided will still be relevant in the future.
- It contains non-restrictive terminology.
- Time-specific references contain some sort of proper time/date/season indicators.
In the end, always ask yourself, “What is the life expectancy of this article?” If it’s shorter than you’d like, then perhaps a little revamping is in order before you click “Submit.”
Remember: Writing evergreen content is less about what you write and more how you write it. So invest some time today focusing on the evergreen aspect of your next set of original articles. Then submit them to EzineArticles so they can start sending traffic back to your website or blog ASAP.
What specific techniques do you use to help keep your articles evergreen?